Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

A Classic Denim Shirt for 66% Off Is Just One of Many Abercrombie Deals

Corduroy jackets and technical quarter-zips are also on clearance

The Best Custom Wranglers Ever Built for the Easter Jeep Safari

From a cartoonish climber with 40-inch tires to this year’s all-electric Magneto

Ford Is Bringing the Bronco vs. Wrangler Fight to Jeep’s Home Turf

Five off-road Bronco concepts are headed to the annual Easter Jeep Safari

Shop This Rare Finex Cast Iron Sale at Sur La Table

These skillets and Dutch ovens are like nothing else out there

Curious About Non-Alcoholic Craft Beer? Pick Up a Favorite on Sale.

A couple options from Athletic Brewing Co. are discounted at Huckberry

The Fly Fishing Guide Who Brought Martin Luther King Jr. a Moment’s Peace

Days before Dr. King died, he went bonefishing with Ansil Saunders, the subject of a new short film

Elon Musk Has Had Many Scandals, He’s Just Never Faced Any Real Consequences

The latest involves an illegal anti-union tweet. It won’t be the last.

Waterford Glassware Is on Sale, So It's Time to Elevate Your Home Bar

Buying better booze these days? Get crystal tumblers to match.

Here’s What We Know About Ferrari’s First SUV

It’s tentatively called the Purosangue, and we just got test footage

How Soon Will We All Be Buying Our Cars Online?

Carvana — one of the tech world's biggest pandemic winners — is applying lessons from Tesla and Amazon in the used-car market

An Electric Wrangler With a Stick Shift? Please Say It's Not Just a Concept.

The automaker never disappoints with its annual Easter Jeep Safari off-road builds

This Rado Watch Has Everything: Vintage Looks, a Bronze Case and an $800 Discount

The Captain Cook is one of our recent favorites and will be one of yours, too

The Second Most Famous Ford Bronco Is Headed to Auction

Parnelli Jones's "Big Oly" won actual, sanctioned races

Pick a Woolrich Blanket, Any Blanket, And It's 20% Off

These have been around since the Civil War. No, really.

How to Spend Your Stimulus Check, According to Warren Buffett

The CEO of Berkshire Hathaway has some advice, and it’s not a stock tip