Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

An Electric Wrangler With a Stick Shift? Please Say It's Not Just a Concept.

The automaker never disappoints with its annual Easter Jeep Safari off-road builds

This Rado Watch Has Everything: Vintage Looks, a Bronze Case and an $800 Discount

The Captain Cook is one of our recent favorites and will be one of yours, too

The Second Most Famous Ford Bronco Is Headed to Auction

Parnelli Jones's "Big Oly" won actual, sanctioned races

Pick a Woolrich Blanket, Any Blanket, And It's 20% Off

These have been around since the Civil War. No, really.

How to Spend Your Stimulus Check, According to Warren Buffett

The CEO of Berkshire Hathaway has some advice, and it’s not a stock tip

Get a Five-Pack of Lululemon's Superior Boxer Briefs on Sale

Refresh your underwear drawer in one fell swoop

Should Indian Motorcycle Change Its Name?

We spoke with the president of Indigenous biker group Redrum, academics and the brand itself about their controversial insignia

The Best Part of BMW’s EV Report Is What They Won’t Be Changing

The Germans are going electric, but still sticking to their guns

The Five Best Deals From Filson’s Surprise Surplus Sale

It’s up to 84% off first-rate flannels, sweaters, fleece and more

FYI: Mr. Bean Is a Car Guy, and His Personal Race Car Is for Sale

Give Rowan Atkinson and his '64 Ford Falcon the respect they deserve

You Probably Need a Ceramic-Coated Coffee Mug. Fellow's Are on Sale.

Why does your coffee taste worse in your current to-go vessel? Let’s explain.

The One Thing You Can Count on With Electric Pickup Trucks? Delays.

Checking in on the EV truck market after the Lordstown bombshell

Grab 52% Off a Devil Diver — And Plenty of Other Bulova Watch Deals

Whichever watch you’ve got your eye on, chances are it’s on sale

All the Patio Furniture You Need Is on Sale at Design Within Reach

Lounge chairs, weatherproof sofas, firepits, you name it

Can a $111,000 Grand Wagoneer Convince You Jeep Is Luxury Now?

Here's a look at the car's smorgasboard of features, from the new Amazon Fire TV integration to the V8 engine