Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Judy's Emergency Kits and Go Bags Are 25% Off Today Only

Designed and stocked by experts. Easy to use for everyone.

Your Home Gym Could Use a TRX Suspension Trainer, Now on Sale

Grab discounts on the versatile, low-impact equipment

Pick Up This Classic Shinola Watch While It's on Sale

The Runwell was their very first timepiece, and it still holds up

Street Racing Through LA With the World’s Most Notorious Porsche Collector

The stories behind Magnus Walker and Daniel Malikyar’s new photo series are almost better than the images themselves. Almost.

Why Christie’s, a 250-Year-Old Auction House, Is Interested in Cryptocurrency

Here’s what you need to know about Beeple, Ether and NFT-based artwork

Two of Our Favorite Timex Collabs Are on Sale at Huckberry

What’ll it be: the Todd Snyder or the Cola color scheme?

The First Brand New McLaren in a Decade Sets the Bar for Supercar Electrification

Artura is a plug-in hybrid with a new engine, new interior and, crucially, new carbon fiber body

All-Clad's Factory Seconds Sale Returns With Deals Up to 60% Off

Copper core, nonstick and stainless steel cookware included

How the Chevy Bolt Went From Green Pipsqueak to Electric Leader

The redesigned EV and new SUV stablemate are worth a look now more than ever

Take Up to 40% Off Le Creuset's Toughest Nonstick Pans

Grab big discounts on single frying pans and entire cookware sets

So You Want to Own the Same Multi-Million-Dollar Yacht as Tom Brady?

The quarterback’s new Wajer is ideal for boat parades and tossing trophies overboard

Playboy Is Officially Back on the Stock Market

It’s not the same company Hugh Hefner took public in the ‘70s. Should you buy in?

The Auto Industry Is Recruiting Video-Game Designers to Usher in Its Next Wave of Innovations

GMC and Cadillac are now putting gaming tech into their vehicles. It won't stop there.

Why Audi Is Basically Remaking the Porsche Taycan

There’s a good reason the new E-Tron GT is so similar to the electric Porsche

J.Crew Didn’t Mess Around With Its New R.M. Williams Collab

These limited-edition Chelseas are the best new boots we’ve seen in a while