Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Take $75 Off Patagonia's Recycled Cashmere, Never Take It Off

A quarter-zip you’ll reach for again and again

Justin Bieber Let the “Pimp My Ride” Shop Ruin a Perfectly Good Rolls-Royce

Here’s what happens when West Coast Customs transforms a six-figure car

Need New Workout Headphones? Shop This Rare Adidas Sale.

Take $50 off on-ear and in-ear Bluetooth headphones for a limited time

Remembering Dale, The “Car of the Future” That Suddenly Disappeared

Liz Carmichael and the three-wheeled '70s sci-fi car she built are the subjects of a new docuseries on HBO

After 17 Years, Nissan Finally Gave in and Redesigned Its Frontier Pickup

The paragon of affordability is bulking up to fit the times

Take 50% Off a Wide Selection of Hamilton Watches

Go ahead and pick up a new automatic for half the price

Jacques Cousteau’s Grandson Plans to Build an “International Space Station Underwater”

Fabien Cousteau envisions living in his Proteus research station for months at a time

Take $100 Off the Best Winter Parka You've Never Heard Of

Askov Finlayson makes a stylish, super warm and “climate positive” coat

How “All Creatures Great and Small” Broke Me Out of My Sweatpants Funk

The latest show from "Masterpiece" on PBS is much more than a bucolic binge

Grab Big Discounts on All-Clad Nonstick Pans

Skillet sets are on sale at Sur La Table

How Bowlus Became the RV Americans Gladly Order a Year in Advance

In releasing the new Terra Firma model, Bowlus continues to focus on exclusivity

Feast Your Eyes on the 50th Anniversary “Jaws” Watch, Gold and All

The reborn Alsta watch company has released a limited-edition Nautoscaph

Bronco, Hummer Usher in New Era of Promotional Off-Road Racers

Automakers are using races like King of the Hammers and Extreme E to sell SUVs

Need a Better Lamp? Dyson's Lightcycle Is $200 Off.

The task light simulates the natural daylight where you live

Jaguar Isn’t Content With Honoring the Past, So It’s Continuing It

The newly revived C-type is the latest in a string of brilliant continuation cars