Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

The Five Best Taylor Stitch Deals to Shop at Huckberry

Wool jackets, waffle hoodies and plaid shirts, all on sale

The Quiet, Essential and Expensive Work of New York’s Elite Art Patrons

"New York can't come back [from COVID] without the arts." People like Laura Aden Packer are making sure it does.

All the Sorel Caribou Boots You Could Want Are on Sale

Whether you need a classic winter stomper, city boot or even a fortified sneaker

A Dispatch From Hillbillies Ice Hole, The Bar in the Middle of a Frozen Lake

Stories from one of the coldest watering holes in America

The Story Behind Porsche’s One and Only Bulletproof 911

Back in the ‘90s, the Germans dabbled in armored sports cars

Why You Need a Bison-Insulated Layer, Especially at 60% Off

United by Blue’s best puffers, vests and ultralight jackets are on sale

GameStop’s Stock Explosion, Explained for Trading, Reddit and Video Game Noobs

A subreddit took on hedge funds and won, but what comes next?

RIP Lotus Elise, the Sports Car Tesla Was Literally Built On

By announcing a new lineup, Lotus is also killing off its turn-of-the-century icon

What Exactly Makes a Rolls-Royce Worth the Six-Figure Price Tag?

We asked the authors of the new book "Rolls-Royce Motor Cars: Making a Legend"

According to EV Owners, Only One Car Ranks on Par With Tesla

In J.D. Power’s first electric ownership study, a surprisingly economic EV ran Tesla close: The Kia Niro

Turns Out Abercrombie Makes a Smart Topcoat, And It's 50% Off

The discount extends to all five colors, from tan to grey plaid

The Auto Industry’s New PR Strategy: Attack Elon Musk on Twitter

VW Group's Herbert Diess joins a long line of Tesla trash talkers while debuting a relatively new industry tactic

J.Crew and New Balance Have Two Words for You: Suede Colorblocking

Like all of their collaboration sneakers, it’s selling quickly

Bring Back the Volkswagen Harlequin, You Cowards

Remembering the bizzaro Golf that ruled my high school, and the potential of a new one-off from VW

Every Single Montblanc Watch at Mr Porter Is on Sale

Including everyday automatics, dress watches and even top-notch smartwatches