Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Why Are People Building Their Own Cybertrucks? We Asked Them.

What do Russian YouTubers, a Bosnian businessman and an Arizona EMT have in common? Homemade Tesla Cybertrucks.

The Partnership of John Williams and Steven Spielberg Started With a Blind Date

Remembering the awkward beginning of one of the greatest director-composer alliances on Williams's 90th birthday

The Scandalous and Tragic History Behind Rolls-Royce's Spirit of Ecstasy

Next time you see the luxury automaker's hood ornament, think of Eleanor Thornton

Review: The Nutribullet EveryGrain Cooker Does a Whole Lot More Than Rice

We tested the all-in-one kitchen appliance to see if it deserves a space on your counter

Jeff Bezos Is Literally Having a Bridge Dismantled to Deliver His Megayacht

A historic lift bridge in Rotterdam will be temporarily deconstructed to make way for the Amazon founder's new plaything

All-Clad Cookware Is Heavily Discounted During This Factory Seconds Bonanza

Stainless steel skillets, bakeware sets and nonstick pans are all included

The Oxymoronic Nature of National Park NFTs

Can environmentalism go hand-in-hand with blockchain tech?

In Switzerland, Feminism Advances From the Top of a Bell Tower

Cassandre Berdoz is the first woman to hold a historic night watch post in Lausanne that goes back to the 15th century

Why You Should Consider Made In’s New Dutch Oven Over the Classics

For their take on the enameled pot, Made In went to Le Creuset and Staub’s home turf

Burrow Redesigned Your Couch, Now They Want to Do Your Bedroom

The DTC furniture company is now offering bed frames, mattresses and other essentials

The "Pinnacle of SUV Performance" Has One Glaring Omission

They delivered on their promise of the most powerful luxury SUV. Is it enough?

What to Score at L.L. Bean's Rare Sitewide Sale, From Bean Boots to Fleece

We don’t know how long the sale will last, so hop to it

A Huge Portion of Our NFTs Are Fraudulent, Says Largest NFT Marketplace

What is OpenSea doing about the problem? For now, not much.

In Elon Musk’s Crystal Ball, Tesla’s Future Lies in Self-Driving Cars, Not Cybertrucks

Instead of betting on the electric pickup, Roadster, Semi or an economy EV, Musk is betting on autonomous vehicles