Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
A leaked photo reportedly showing the front end of the Ferrari Purosangue SUV, a luxury sport utility vehicle in silver from the Italian sports car brand

Leaked Photos Provide the First (Real?) Look at Ferrari's SUV

Is it blasphemous? Not when they’re the last to bulk up.

The Frontier Wool Blanket from Faribault Woolen Mill Co. in bone white with red, blue and yellow stripes. The American-made blanket is on sale in February 2022.

Take Up to $130 Off Faribault's American-Made Wool Blankets

You’ve got one day left to score a discount on blankets that’ll last a lifetime

Three men's Barbour jackets that are currently on sale at Nordstrom

Barbour Jackets Are Up to 40% Off During Nordstrom's Winter Sale

Grab a new waxed jacket just in time for waxed-jacket season

The front end of a 2022 Ford Mustang car. What will the seventh-generation S650 Mustang look like? We rounded up what we know so far.

The New Ford Mustang Won’t Be a Radical Change. That Comes Later.

The next generation of the car was spotted testing in public, so here’s what we know about it so far

A man wearing Faherty's sherpa-lined denim jacket and the brand's Essential Shorts. The clothing company is throwing an End of Season Sale over President's Day weekend in February 2022. We've rounded up the best deals.

Faherty Is Throwing One of the Best Menswear Sales of the Long Weekend

Grab double discounts on sherpa-lined denim jackets, canvas pants and tons of spring gear

Leonardo DiCaprio at a Los Angeles Lakers and Portland Trail Blazers NBA game in Los Angeles wearing the rare Tiffany Blue Patek Philippe Nautilus ref. 5711.

Let’s Not Pretend There Are Any Watches Like the Tiffany Patek

There's no way to "get the look," so don't even try

The Leesa Hybrid mattress sitting on a bed frame in a bedroom next to the box it came in. Leesa mattresses are up to $500 of for President's Day 2022.

Reviewers Love Leesa Mattresses, Which Are Up to $500 Off for President's Day

From the foam to the hybrid models, they frequently show up on best-of lists

A 2019 Dodge Grand Caravan minivan driving down the road. The price of these used models has increased by 69% between 2021 and 2022.

If You Own One of These Used Cars, Consider Selling It

Edmunds compiled a list of 10 three-year-old models that have seen the largest value increases in the last year

A 10-piece set of All-Clad Copper Core pans which are currently over 50% off at Williams-Sonoma

If You Want to Invest in All-Clad Copper Core Pans, Now's the Time

Take over 50% off a 10-piece set of pots and pans at Williams-Sonoma for a limited time

A still frame from the trailer for "The Lord of the Rings: The Rings of Power," a new series based on J.R.R. Tolkien's writing of Middle-earth coming to Prime Video in September 2022

Jeff Bezos's Wish for His Own "Game of Thrones" Is Not Looking Good

Is the new "Lord of the Rings" show another letdown waiting to happen?

Three stainless steel Bonfire firepits from Solo Stove, one with a roaring fire and two with cast iron grills on top

Solo Stove Bundles Are on Sale for Grilling, Roasting or Just Relaxing

Take up to 35% off the low-smoke firepits in various configurations

Howie Guja, part of the Publishers Clearing House Prize Patrol, holds a bottle of Champagne while standing next to Krystal Rose, a sweepstakes winner holding an oversized check for $10,000

When You’re the Publishers Clearing House Guy, Everything Is Beautiful and Nothing Hurts

For you, a PCH giveaway is incredibly rare. For Howie Guja, it’s his day job.

The Polestar 2, an electric car from Volvo and Geely-owned brand Polestar. The car company is running an ad during the Super Bowl, which will be the first time many Americans will have heard of them.

Among Super Bowl Car Commercials, Americans May Ask: What’s a Polestar?

The Volvo-owned, Tesla-fighting electric car company makes its big pitch

A 2016 four-door Land Rover Defender 110 Adventure in Phoenix Orange. This is the last of its kind to roll off the line in Solihull, and it's up for auction in February 2022 via Collecting Cars.

One of the Last Original Land Rover Defenders Ever Made Is Up for Auction

This Defender 110 Adventure holds a special place in history, and only 52 miles on the odometer

The Sofar from Floyd, a three-seat couch in saffron, which is on sale for President's Day 2022

Floyd's Innovative Furniture Is All on Sale for President's Day

Discounted sofas, bed frames and desks are all up for grabs

Three ceramic nonstick pans from Food52 and GreenPan. The pans are currently on sale for 24% off.

Do Yourself a Favor and Pick Up These On-Sale Ceramic Nonstick Pans

Food52 took GreenPan’s effortless skillets and made them even better