Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
The Leatherman x Topo Designs Skeletool sticking into a log with the knife down. The multitool may be the best-looking Leatherman ever made.

This May Be the Best-Looking Multitool Leatherman’s Ever Made

The EDC king teamed up with Topo Designs on a limited-edition, multicolored Skeletool and matching sheath

All of the new national park aprons from kitchen brand Hedley & Bennett laid out, overlaid with the text "Stuff We Swear By," because we do swear by these aprons.

Stuff We Swear By: A Hedley & Bennett Apron Is a Non-Negotiable Kitchen Essential

You deserve all the benefits an apron provides, and so do your clothes

A photo collage of a man biking, a sewing machine, the U.S. Capitol, a farmers market and solar panels in a field. We take a look at why you should give your time, not your money, to fight climate change.

Worried About Climate Change? Don’t Give Your Money, Give Your Time.

Allotting hours, even minutes, of your day to fighting for a liveable planet is worth much more than buying a metal straw

The Lincoln Star Concept, an electric SUV that shows what's to come for Ford's luxury brand as it shifts to electric vehicles

Lincoln Channels Rolls-Royce in Enticing Preview of Its Electric Future

The newly unveiled Star Concept pushes the luxury envelope with a beverage chiller, drawer for your slippers and one flabbergasting frunk

Two dark blue Dutch ovens from Staub on a countertop. Williams Sonoma is throwing a big Spring Cookware Event in April 2022 which sees discounts up to 60% off Staub and other top brands.

Williams Sonoma Is Offloading Cookware From Top Brands for Spring

Take up to 60% off Staub, Le Creuset, GreenPan, All-Clad and more

The Jeep Magneto 2.0, an electric Jeep Wrangler with a stick shift that debuted at Easter Jeep Safari 2022.

Jeep Built a Mind-Blowing Electric Wrangler, But You’ll Never Get One Like This

The Magneto 2.0, which debuted at the Easter Jeep Safari, is a fairy-tale EV with a stick shift

Tall grasses in the foreground and a lake surrounded by trees in the background. Can natural environments like lakes be granted the same legal rights as people and corporations?

If Corporations Have Legal Rights, Why Not Lakes, Forests and Mountains?

Mary Jane, a lake in Florida, is suing to stop a nearby development. The case could change how we protect nature.

The solid-state battery development program at Nissan. The Japanese automaker is also partnering with NASA to work on the technology.

Want Faster Electric Car Charging? NASA Is Working on It.

Nissan is developing solid-state batteries with a curious partner

A Tesla Cybertruck on display at the Cyber Rodeo at Giga Texas, a party celebrating the opening of Tesla's new factory near Austin, Texas. Elon Musk said the Cybertruck will be produced in 2023.

Everything's Bigger in Texas, Including Elon's Cybertruck Promises

The electric truck didn't look ready for the spotlight at Tesla's Cyber Rodeo

The Misen Dutch Oven, which is on sale during the Supply Chain Sale

Misen’s Surprise Sale Includes $83 Dutch Ovens and Other Incredible Cookware Deals

The Supply Chain Sale may just be the best thing to happen to your kitchen

Paddy "The Baddy" Pimblett, a UFC fighter from Liverpool with a flag draped over his shoulder, next to Conor McGregor, the legendary MMA fighter from Ireland. Is Paddy the most likely successor to McGregor?

Meet Paddy “The Baddy” Pimblett, The UFC’s Most Likely Successor to Conor McGregor

After an electric fight in March, the world has become entranced by a 27-year-old with a ket wig from Liverpool

A man setting up his aluminum Airstream travel trailer next to a picnic table overlooking the ocean. According to new financial results, RV backlogs are still growing two years into the pandemic.

The RV Backlog Is Still Growing Two Years Into the Pandemic

That trailer you've been eyeing? It may be even harder to get today.

Three Patek Philippe watches that are part of the Kairos Collection that will be sold by Christie's in 2022, including the Ref. 5531R-012 World Time Minute Repeater

The Latest Blockbuster Patek Philippe Auction Is Not One, But 128 Watches

Christie's is calling the Kairos Collection the finest contemporary series "ever to appear at auction"

The No. 10 cast iron skillet from Field Company on a blue background. The brand is throwing a factory seconds sale on cast iron cookware.

Field Company Is Throwing a Rare Cast Iron Sale. Don't Miss It.

The factory seconds sale offers big discounts on impossibly light skillets and Dutch ovens

A close-up of the dial on the Mission to Mars MoonSwatch. This week Omega and Swatch announced a collaboration which features 11 watches inspired by the original Moonwatch.

The Madcap MoonSwatch Isn’t an Omega Substitute, But It’s Stellar on Its Own

Swatch’s take on the Speedmaster, coming in at just $260, surprised just about everyone

Magician Dan White in a white shirt, tie and vest next to a black and gold box for his online show "The Magician," which you can buy tickets for and watch on Zoom.

And Now for Dan White’s Greatest Trick: Making You Love a Zoom Magic Show

Once at the swanky NoMad Hotel, "The Magician" is now online, and dare we say better for it