Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
A collection of reusable Stasher platinum silicone bags in a variety of colors. Every kitchen should have this alternative to single-use plastic bags. Here's why.

Stuff We Swear By: Every Kitchen Should Have a Pack of Stasher Storage Bags

These reusable silicone bags are boring. They’re also ingenious.

Pope John Paul II arriving at Shea Stadium in New York, New York on October 3, 1979 standing in the truck bed of a 1980 Ford Bronco the automaker converted into a white popemobile

Remembering the Time the Pope Went on an NYC Stadium Tour in a Ford Bronco

Pope John Paul II's "Wimbledon White" Bronco helped usher in the term "popemobile"

The Thor Vision Vehicle and Airstream eStream, two electric RV concepts announced by Thor at the 2022 Florida RV SuperShow in January

Electric RV Concepts Are Great, But When Will We Get the Real Deal?

Airstream, Winnebago and Thor all have electrified RVs in the works

2023 Chevrolet Corvette Z06 70th Anniversary Edition in White Pearl Metallic Tri-coat

You Don’t Need to Shell Out to Celebrate Corvette’s 70th Birthday

Chevy is offering a special Z06 and an anniversary edition package, but also doing something special for standard 'Vette buyers

A men's sherpa-lined flannel shirt, a men's sherpa-lined Super Dux jacket and a knit beanie, all of which are on sale during Carhartt's Winter Sale of January 2022

There's Way More Than Workwear at Carhartt's Big Winter Sale

Take 40% off sherpa-lined jackets, flannel shirts, knit beanies and more

The new Zenith Defy Skyline three-hand sport watch in blue. It's supposedly the first Swiss watch to feature a tenth of a second sub-dial. The watch was unveiled during LVMH Watch Week 2022.

Zenith’s New Defy Skyline Is a Simple Three-Hand Watch. Or Is It?

Forget the chronographs and carbon fiber, it’s this deceptive sport watch you want

A red 2021 Ford Mustang Mach-E, an electric crossover SUV, in the driveway of a Minnesota home. I idled the EV for 12 hours in for a cold-weather test.

I Idled in an Electric Car for 12 Hours in the Freezing Cold to See What Would Happen

The I-95 shutdown ignited a debate about EVs in winter, so I did an extraordinarily mundane test

The Aston Martin DBX SUV driving at night. The British automaker just announced a new high-performance version of the DBX, which will be unveiled in February 2022.

When Aston Martin Says “World’s Most Powerful Luxury SUV,” Believe Them

The Brits are set to unveil a high-performance version of the lauded DBX

BlackRock CEO Larry Fink leaves a meeting with French President Emmanuel Macron in 2019. In his 2022 CEO letter, Fink argues for sustainable investing.

What BlackRock’s CEO Believes Will Be the “Greatest Investment Opportunity of Our Lifetime”

Larry Fink’s annual letter promotes a vision of investing our way out of the climate crisis

A person holding a smartphone up with a lake and mountain in the background. On the phone is United By Blue's NFT of Eddy Earth, the sustainable brand's new mascot.

The Blockchain Growing Pains of a “Capitalist Conservationist”

United By Blue wanted to use NFTs for good. It didn’t go exactly as planned.

A man standing behind an ice bar in the backyard of a suburban home holding a cocktail. We describe how to make your own ice bar in this advice column.

How to Make an Ice Bar, The Winter Sanctuary Every Backyard Needs

Drastic times call for drastic leisure

The Double-Zip Leather Briefcase and two Brakeman Coated Canvas and Leather Briefcases from Shinola that are on sale at Nordstrom Rack in January 2022

Shinola Makes a Superb Briefcase. Get Yourself One for 40% Off.

Pick up an all-leather affair or a rugged canvas bag

Actor Sir Michael Caine pictured next to his Rolex Oysterquartz watch that he is selling through London auction house Bonhams in March 2022

Michael Caine Is Selling Off His Rolex and Other Mementos as He “Downsizes”

The Sir Michael Caine Collection will be auctioned through Bonhams

Snow Peak's Takibi down coat, fleece jacket collab with Mountains of Moods, and insulated pullover, all of which or on sale during the outdoor brand's January 2022 blowout

Assemble the Ultimate Winter Uniform at Snow Peak's Current Sale

From insulated pants and crewnecks to fire-resistant down coats

The $28 million Rolls-Royce Boat Tail at Villa d'Este on Lake Como. The luxury automaker had its best sales year ever in 2021.

Why Luxury Automakers Hit the Jackpot as Others Floundered in 2021

"There is quite a lot of wealth accumulated and that is spent into luxury goods," said Rolls-Royce CEO Torsten Müller-Ötvös

A men's trucker jacket, a car coat in wool and a rugby stripe seater, all of which are on sale at J.Crew in January 2022

From $21 Sweaters to $160 Topcoats, Here's What to Score at J.Crew's Sale

Take an extra 60% off already discounted menswear