Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
A Richard Mille RM 052 skull watch on a black background on the left, and Jonah Hill wearing a fake version of the timepiece in the movie "Don't Look Up" from 2021

Why "Don't Look Up" Used a Fake $700K Watch Instead of the Real Thing

No, that isn’t a real Richard Mille on Jonah Hill's wrist

The Vitamix A3500 Ascent Series Blender in red, a Staub 5-Quart Deep Dutch Oven and a D5 Saucepan from All-Clad, all of which are on sale during Williams Sonoma's end of year Warehouse Sale for 2021

Top Kitchen Brands Are Up to 70% Off at the Williams Sonoma Warehouse Sale

Shop the one-day clearance on All-Clad, Staub, Vitamix and more

A photo of a Honda Element, Jaguar engine, 1972 MGB and Ferrari F40

The Year All Old Cars Became Classic Cars

There used to be good cars and losers. Now, nostalgia has made everything a collectible.

Joan Didion stands at the panhandle of Golden Gate Park with a group of hippies during the writing of her article "Slouching Towards Bethlehem" in April 1967.

Joan Didion, Voice of a Generation and Beyond, Dies at 87 of Parkinson’s Disease

The enormously influential American author of “Slouching Towards Bethlehem” and “The Year of Magical Thinking” passed away Thursday

A Land Rover Defender 110 from the DefenderX expedition driving through the English Channel in October 2021. We interviewed team lead Jeff Willner about the overland expedition.

Can a Trio of Aging Explorers Complete "The Last Great Overland Journey"?

Jeff Willner drives Land Rovers where no one has gone before, like the English Channel, but he’s in it for the Scotch, toilet humor and camaraderie

The Rivian R1S SUV in blue sitting in a driveway. The EV startup announced it had made the first two deliveries of the vehicle in December 2021.

Why Rivian Meeting Its Electric SUV Goal Isn’t That Impressive

The EV maker delivered the first two R1S SUVs, but not to just any customers

A drawing of the new Valiance Convertible from Heritage Customs, a new Land Rover Defender 90 with a soft top that's available in 2022

Land Rover Won’t Do It, So This Shop Is Selling a New Defender Convertible

Heritage Customs will take a little off the top for a cool $160,000

The new Ford Mustang Mach-E NYC taxi. The yellow cab comes courtesy of EV taxi startup Gravity and began service on December 20, 2021.

NYC Has a New Electric Taxi: The Ford Mustang Mach-E

This is better than the Cash Cab

Five gifts you can still order from Huckberry in time for Christmas 2021, including a Flint and Tinder Waxed Trucker Jacket, Whiskey Peaks glasses, a marshmallow crossbow, Greys slipper boot and the Redstone knife from The James Brand

Today's Your Last Day to Get $5 Shipping With Guaranteed Christmas Delivery From Huckberry

Are they a waxed trucker jacket or marshmallow crossbow kind of person?

Jay-Z sitting courtside at a Charlotte Hornets and Brooklyn Nets NBA game at Barclays Center wearing a $3 million Richard Mille watch

With His New Tiffany Patek, Jay-Z Becomes King of the Hype Watch

If it's expensive, rare and controversial, he's probably got one

A grid of red and white Tundra hard coolers from Yeti on a green background. Yeti is offering free expedited shipping for guaranteed Christmas Eve delivery.

Yeti Has One of the Best Shipping Offers for Last-Minute Gifts

These overbuilt coolers will look great under any tree

A blue performance velvet Nomad couch from Burrow. The modular sofa is pictured here in a living room next to a coffee table.

So You Want to Buy a Couch Online? Here’s Where to Start.

Five of our favorite brands that make the process easy, from Burrow to Article

The new Huckberry x Timex Navi XL Arctic collab watch sitting in the snow with polar exploration tools. The watch was unveiled in December 2021.

Huckberry’s New Timex Is a Frosty, Arctic-Inspired Automatic

An ideal winter watch, no ice or snow required

A red Ford F-150 towing an Airstream trailer in the mountains. Millennials are now buying more pickup trucks in the U.S. than Boomers and Gen X in 2021.

Sorry Boomers, Millennials Are the New Pickup Truck Generation

For the first time, Millennials are poised to overtake Boomers and Gen X as the biggest truck buyers

Elon Musk at a press conference at SpaceX headquarters in Hawthorne, California in 2019.

Former SpaceX Engineer Details Sexual Harassment at Company “Rife With Sexism”

Ashley Kosak's account comes one day after CEO Elon Musk was named Time's "Person of the Year"

Shearling Clarks Desert Boots from a new collab with Todd Snyder. The shearling lining is seen from above in the brown Desert Boot, available as of December 2021.

Shearling-Lined Clarks Are the Perfect Todd Snyder Collab to End a Year of Hits

Your favorite Desert Boots and Wallabees, now winterized