Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
A drawing of the new Valiance Convertible from Heritage Customs, a new Land Rover Defender 90 with a soft top that's available in 2022

Land Rover Won’t Do It, So This Shop Is Selling a New Defender Convertible

Heritage Customs will take a little off the top for a cool $160,000

The new Ford Mustang Mach-E NYC taxi. The yellow cab comes courtesy of EV taxi startup Gravity and began service on December 20, 2021.

NYC Has a New Electric Taxi: The Ford Mustang Mach-E

This is better than the Cash Cab

Five gifts you can still order from Huckberry in time for Christmas 2021, including a Flint and Tinder Waxed Trucker Jacket, Whiskey Peaks glasses, a marshmallow crossbow, Greys slipper boot and the Redstone knife from The James Brand

Today's Your Last Day to Get $5 Shipping With Guaranteed Christmas Delivery From Huckberry

Are they a waxed trucker jacket or marshmallow crossbow kind of person?

Jay-Z sitting courtside at a Charlotte Hornets and Brooklyn Nets NBA game at Barclays Center wearing a $3 million Richard Mille watch

With His New Tiffany Patek, Jay-Z Becomes King of the Hype Watch

If it's expensive, rare and controversial, he's probably got one

A grid of red and white Tundra hard coolers from Yeti on a green background. Yeti is offering free expedited shipping for guaranteed Christmas Eve delivery.

Yeti Has One of the Best Shipping Offers for Last-Minute Gifts

These overbuilt coolers will look great under any tree

A blue performance velvet Nomad couch from Burrow. The modular sofa is pictured here in a living room next to a coffee table.

So You Want to Buy a Couch Online? Here’s Where to Start.

Five of our favorite brands that make the process easy, from Burrow to Article

The new Huckberry x Timex Navi XL Arctic collab watch sitting in the snow with polar exploration tools. The watch was unveiled in December 2021.

Huckberry’s New Timex Is a Frosty, Arctic-Inspired Automatic

An ideal winter watch, no ice or snow required

A red Ford F-150 towing an Airstream trailer in the mountains. Millennials are now buying more pickup trucks in the U.S. than Boomers and Gen X in 2021.

Sorry Boomers, Millennials Are the New Pickup Truck Generation

For the first time, Millennials are poised to overtake Boomers and Gen X as the biggest truck buyers

Elon Musk at a press conference at SpaceX headquarters in Hawthorne, California in 2019.

Former SpaceX Engineer Details Sexual Harassment at Company “Rife With Sexism”

Ashley Kosak's account comes one day after CEO Elon Musk was named Time's "Person of the Year"

Shearling Clarks Desert Boots from a new collab with Todd Snyder. The shearling lining is seen from above in the brown Desert Boot, available as of December 2021.

Shearling-Lined Clarks Are the Perfect Todd Snyder Collab to End a Year of Hits

Your favorite Desert Boots and Wallabees, now winterized

A retired couple walking down a grassy hill towards the water

Gen Z’s Career Goals Include Early Retirement, According to Goldman Sachs

A new survey found that 25% of Gen Z respondents plan to retire before 55

A race track with collector cars lined up, including the Tesla Roadster Sport, Ferrari 246 Dino, Land Rover Defender and others. They're all on the Hagerty Bull Market List for 2022.

Old Teslas Are Collectible Now, And Other Car Market Predictions for 2022

A Ferrari Dino and Volvo station wagon sit side-by-side on Hagerty’s annual Bull Market List

A Q Timex 1978 watch, Q Timex classic in black and green, and Timex Expedition watch. They're all on sale during Timex's Green Monday blowout in December 2021.

The Six Watches to Buy During Timex's Biggest Sale of the Year

Including quartz and automatics as well as retro and modern styles

Elon Musk at the Axel Springer Award ceremony in Berlin, Germany on December 1, 2020

Actually Elon, We Wish You’d Stop Being an Influencer and Just Do Your Job

The Tesla CEO asked Twitter if he should quit his jobs and become an influencer full-time

The Dutchess, Dutch Baby and King Sear, three pieces of enameled cast-iron cookware from Great Jones, in the matte yellow color mustard

You Can’t Go Wrong Gifting Cookware That’ll Look Even Better Than the Food

Great Jones makes a handsome Dutch oven, retro bakeware and lots more

The main characters in the "Wheel of Time" Prime Video series, including Lan, Moiraine, Egwene, Mat and Rand, all standing in the forest in episode two of season one

“The Wheel of Time” Gets Plenty Right, But One Crucial Thing Wrong

Amazon's epic fantasy series would have done well to learn from its two obvious forebears: "Game of Thrones" and "The Lord of the Rings"