Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

What’s the Opposite of a Smartwatch? This Glass Ticker.

Issey Miyake’s latest timepiece is a lesson in minimalism

The North Face’s New Collection Is a Love Letter to the Urban Explorer

Stylish parkas. Cashmere. And lots of Italian leather.

The Language App So Easy a Caveman Could Go Bilingual

Remember saying you were gonna pick up a second language?

Suitsupply Wants You to Dress Like Gordon Gekko and Pat Bateman

The ‘80s yuppie is back. His clothes, at least.

America’s Next Great City for the Arts Is in … Arkansas?

After a $100M renovation, a Southern renaissance is underway

Take a Deep Breath, Blow Up This Tent and Set Sail

Dont think this is what they meant by 'waterbed'

Archipod Is the Custom Man Den Your Backyard Deserves

When sleeping in the doghouse goes oh so right

Chicago’s Finest Watchmaker Introduces a Racing-Inspired Chronograph

What’s a flyback chronograph? Sexy as hell, for starters.

Nike’s New Recycled Leather Looks Nothing Like Recycled Leather

Get to know Flyleather before it changes the game for good

A Short History of the Handsomest Sneaker You Never Knew Existed

Before Nike, Converse or Adidas, there was Bata

Dontcha Know Why Minnesota Is the Happiest State in America?

In defense of the Gopher State, from some guy who's from there

Five Local Architects Name Their Favorite Building in Chicago

The architecture biennial is upon us. Here’s your primer.