Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Did Oscar De La Hoya Just Challenge Conor McGregor to a Fight?

He called Mayweather-McGregor a ‘circus.’ Now he wants in.

Six Hours Ago, This House Was in a Box

A flatpack A-frame that can withstand earthquakes

eBay Will Price-Match Any Print Black Friday Deal … Right Now

Friday is for sleeping, touch football and turkey sandwiches

Ever Seen a Watch With a Functioning Pinball Machine Inside?

Meet the 50 one-off tickers at this year's Only Watch auction

You’ve Got a Dad Bod, Now Get a Grandpa Wardrobe

A Kind of Guise banks on wide trousers and tweed blazers

Bell & Ross’s New Watch Wants to Make One Thing Perfectly Clear

‘What watch?’ – Your father-in-law, probably

The Live-Action ‘Lion King’ Cast Is a Stone-Cold Banger

Beyoncé. James Earl Jones. And ... Seth Rogen?

The Affordable Care Act Still Exists, and You Can Sign Up Now

Outreach for healthcare was slashed, so here are 5 tips

What’s the Opposite of a Smartwatch? This Glass Ticker.

Issey Miyake’s latest timepiece is a lesson in minimalism

The North Face’s New Collection Is a Love Letter to the Urban Explorer

Stylish parkas. Cashmere. And lots of Italian leather.

The Language App So Easy a Caveman Could Go Bilingual

Remember saying you were gonna pick up a second language?

Suitsupply Wants You to Dress Like Gordon Gekko and Pat Bateman

The ‘80s yuppie is back. His clothes, at least.

America’s Next Great City for the Arts Is in … Arkansas?

After a $100M renovation, a Southern renaissance is underway