Watches | June 14, 2021 11:47 am

Is This the Greatest Todd Snyder x Timex Watch Collab Yet?

Consider the cream dial, specifically on this new Q Timex

The new Q Timex watch collab from with Todd Snyder on a green background
The cream color balances out all the little details on this new Q Timex.
Todd Snyder

Todd Snyder has a longstanding history of taking Timex watches, which may or may not be on your radar in their original form, and making them pieces you can’t wait to buckle on in the morning. The latest, and potentially greatest, was just released: a 38mm Q Timex with a smooth cream-colored dial.

If you’ve missed the boat so far on the Q Timex line, it’s the watch brand’s ode to the ‘70s, bringing back retro designs from when quartz was new and covetable. And you know what? They’ve actually managed to chip away at the modern quartz reputation, changing it from a dirty word to what it should be: an ideal starting point for fun (and unfussy) runabout options. 

Although, in this new Todd Snyder Q Timex, the menswear designer has reined in some of the more outlandish designs that have been released lately (gold-tone, anyone?) and gone for an understated pairing of a stainless steel case, bezel and bracelet with a cream dial. Snyder says his goal was to design “a slightly more casual take [on the Q Timex], a hybrid between a dress watch and an off-duty one,” and we think he’s achieved that in spades. So if you need something that’s perfect for summer Fridays (whether they’re officially recognized by your office or not), we’d say this is just the ticket.