Public Enemy brings the noise.
Method Man brings the pain.
California … brings the comfy.
So say what’s up to the dudmongers at Alternative Apparel and their first ever East Coast outpost in SoHo. You should go.
Here’s why: AA offers Cali swagger that’s perfect for the virescent months we’re (thankfully) moving into. The sort of tailored slouch that separates the relaxed from the sloppy.
Also: versatile. Think basics that are punched up just enough to work alone, but still great for mixing and matching. The four you should be sure to pick up:
The Perfect Tank Top – Aptly named, you can (and should) wear this under a lightweight blazer with a pair of shorts and loafers.
Sota Printed Shorts – We originally read this as “sorta printed,” which made total sense because the pattern is perfectly understated.
The Apolis Oxford Button-Down – Ideal fit. You could go on vacation with just this shirt and still be prepared for any occasion.
California. Keeps it rockin’.
This article was featured in the InsideHook NY newsletter. Sign up now for more from all five boroughs.
Suggested for you