Suitable Alternative

By The Editors
April 25, 2014 9:00 am

Public Enemy brings the noise.

Method Man brings the pain.

California … brings the comfy.

So say what’s up to the dudmongers at Alternative Apparel and their first ever East Coast outpost in SoHo. You should go.

Here’s why: AA offers Cali swagger that’s perfect for the virescent months we’re (thankfully) moving into. The sort of tailored slouch that separates the relaxed from the sloppy.

Also: versatile. Think basics that are punched up just enough to work alone, but still great for mixing and matching. The four you should be sure to pick up:

California. Keeps it rockin’.

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