Apple debuted three new iPhones as well as the Apple Watch Series 4 at the Steve Jobs Theater on Wednesday. According to a story in The New York Times, the largest of the new iPhones, the XS Max, will be the largest and most expensive in Apple’s history, bearing a 6.5-inch screen and costing customers $1,100.
Regarding the other two iPhones, the XS will have a 5.8-inch screen and cost $1,000, while the more basic XR will cost $750 and come in white, black, red, blue, and yellow.
The Apple Watch Series 4 offers a new direction for the company’s smartwatch strategy: health. The watch, which will start at $399, has an FDA-approved electronic heart sensor, as well as a larger display area than previous models. The watch is designed to notice a fall, which causes the watch to prompt the user to alert emergency services, which the watch will do on its own if there is no response or movement after one minute.