What the Heck is the All-In Challenge, Pray Tell?

Athletes and entertainers are teaming up to raise money to feed those in need during the COVID-19 crisis

An archived front page of the All-In Challenge. (Fanatics)
An archived front page of the All-In Challenge. (Fanatics)

For anyone who has ever wondered what kind of dinner conversationalist Tom Brady is after he plays on Sunday, now there’s a way to find out.

Earlier this week, Fanatics launched the All-In Challenge, an online marketplace of items and experiences that are all up for sale in order to raise money to feed those in need during the COVID-19 crisis. In addition to items like the Corvette Eli Manning received for winning Super Bowl MVP and Meek Mill’s Rolls-Royce Phantom, users can bid on experiences like throwing out the first pitch at an MLB game or having dinner with Brady after he plays his first game in Tampa Bay with the Buccaneers.

Tom Brady’s All-In Challenge offer. (Fanatics)

With a starting bid of $50,000, that experience also includes four tickets to Tampa’s home opener and Brady’s game-used jersey and cleats.

In addition to athletes, leagues and entertainers, individual teams, team owners and business titans have also donated prized possessions and/or once-in-a-lifetime experiences. Besides Brady, Manning, MLB and Mill, donations have come in from participants including Leonardo DiCaprio, Robert De Niro, Drake, Ellen DeGeneres, Justin Timberlake, Bill Murray, Martin Scorsese, Kevin Hart, Jimmy Kimmel, Shaq, Justin Bieber, Alex Rodriguez, Matthew McConaughey, Magic Johnson, Peyton Manning, Saquon Barkley, Mark Cuban and the NBA.

MLB’s All-In Challenge offer. (Fanatics)

Dreamed up by Fanatics founder Michael Rubin, the challenge got its name because participants make a video revealing what they are donating and then challenge a friend or two to go “All-in” with a donation of their own. The bidding prices are high, but 100 percent of all funds raised will be split equally among Meals on Wheels, No Kid Hungry, Feeding America and World Central Kitchen.

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