Though he wasn’t even born when it was released, second-year Celtics star Jayson Tatum will be traveling Back to the Future tonight in Boston.
When the Celtics host the Raptors, Tatum will wear a pair of self-lacing Nikes that have been christened as the HyperAdapt BBs.
The most-tested piece of footwear in Nike history, the HyperAdapt is a smart shoe that can change its shape and fit in real-time as well as measure on-court activity levels.
“I didn’t know what to expect,” Tatum told ESPN. “Hearing about a shoe with all this technology and no laces, I didn’t know what it was going to look like. It really surprised me. It looked a lot better than I thought it would, and it felt great – that was most important.”
— ESPNBoston (@ESPNBoston) January 15, 2019
NBA players s Luka Doncic, Collin Sexton, De’Aaron Fox, Kyle Kuzma, and, Jordan Bell as well as WNBA players Kelsey Mitchell, Kelsey Plum and, Breanna Stewart all also tested the sneakers along with Tatum.
Available for $350. the sneakers will go on sale just before the NBA All-Star Game on February 17th.
Though that price point may seem lofty, it is half of what the original auto-lacing HyperAdapt 1.0 cost at $720.
“It’s like phones and other technical innovations that are more expensive when they first come out,” saidNike designer Tinker Hatfield. “The more we keep engineering and rebuilding these motors, they shrink down, and we can put them into more sizes and fit women better, and maybe kids, too. Also, we could retrofit other shoes with this technology.”