Jeans are supposed to be easy. The no-brainer pant.
Then you try them on.
Too baggy, you’re Eminem, too tight and you’re Freddie Mercury. What you need is a pair that’s customized for you. 3x1 does exactly that, and they’re just now launching a line of bold spring colors and chinos.
From the blue-jean guru behind Paper Denim and Ernest Sewn, 3x1 is a 7,000-sq.-foot workshop and denim museum (workseum?) in SoHo that specializes in hand-stitched jeans made from the finest selvedge in the world.
To get yourself garbed, simply stop by (or call) the shop for an appointment, and 3x1’s elite pants squad will begin the comprehensive tailoring process — measuring everything from leg length to knee circumference, plus helping you choose from over 70 expertly-curated denims. Less than a week later, your perfect pair is ready.
3x1 keeps your specifics on file, so a replacement (you lost 'em) or additional (new color) pair can be crafted and delivered after just one call.
Tailored pairs start at $350, and 3x1 also peddles some very sleek accessories (ties, wallets, etc.), plus denim jackets and chambray shirts.
Just don’t go wearing it all at once, Toby Keith.