Samsung's New 'Frame' TV Becomes a Piece of Art When It's Not in Use and You Can Buy One

Art history and chill?

By Evan Bleier

 
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14 March 2017

Updated November 3rd, 2017

When Samsung announced it would be releasing a line of gallery-worthy TVs earlier this year, one thing they forgot to mention was how much the units would cost. The first two units — a 55-inch and 65-inch edition — hit stores a couple months ago with price tags of $2,000 and $2,800, respectively. Not exactly priced to move, in other words.

But Samsung’s website is now offering a 43-inch version of The Frame TV for a far more affordable $1,300. In addition to the televisions, white, beige and walnut bezels are available for $180, $200 and $250, respectively. Pre-loaded with 100 pieces of artwork by artists including Wolf Ademeit, Tommy Clarke, Oskar Enander, Sam Falls, Luisa Lambri and David Benjamin Sherry, The Frame’s library can be expanded by joining Samsung’s Art Store and purchasing additional pieces for $20 a pop.

It’ll really tie the wall together, dude.

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With the rise of incredible shows from Netflix, Hulu and Amazon Prime, it seems that crafting a perfect program is as much of an art form as making an Oscar-worthy film. Now, courtesy of Samsung and Yves Béhar, there’s an equally artistic television to match.

The Swiss industrial designer worked with Samsung to develop a wall-mounted TV called The Frame that never turns off and displays a rotating selection of over 100 works when not in use.

Meant to blend in on the wall and eliminate the eyesore of an unsightly blank screen, The Frame lets owners select what pieces of digital art will be shown within its customizable snap-on frame from 10 categories ranging from landscape and architecture to wildlife and action.

Featuring a dynamic 4K UHD screen, the television has sensors that allow it to brighten and dim depending on the time of day and automatically shut off when no one is in the room to admire it.

Frame TV (3 images)

Béhar envisions that The Frame will serve as a “first true art collection” for many owners and help offset the diminishing amount of available art education, according to Architectural Digest.

"The Frame redefines the notion of the TV at home, moving away from the shiny technological black box on the wall," Béhar said. "It becomes part of our home and lifestyle — not just another consumer tech product. I wanted The Frame to be accessible and easy to use by anyone."

Samsung hasn’t released pricing details about the TV but says it will be available this spring.

Get your level ready.

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