Ideally, you would update your watch every few months.
You know, like your wardrobe.
But there's a big difference between buying a new shirt and buying a high-end watch.
Unless you rent.
Which you can, thanks to Eleven James, a subscription watch service launching a new — and more wallet-friendly — program nationwide this week.
If you don’t know Eleven James: they rent luxury timepieces under a variety of different annual membership plans.
For starters, this is serious wrist candy, up to $20K in value. Plus, EJ offers a rewards program for upgrades and rent-to-buy options, access to an on-staff “timepiece counsel” and exclusive member events.
And just now, EJ's launched the Enthusiast Collection, an “entry point” to the world of modern and vintage pieces starting at $149 per month.
The tickers you’ll get your hands on are as high-end as they come.
Tudor. Cartier. Panerai. IWC. Bell & Ross. (Rolexes come with a slightly more elevated plan.)
As for the selection process: You apply. If accepted, you receive a call within a few days, build an online profile and then work with a watch Concierge to get paired with an ideal time-keeper.
The watches are sent out at the beginning of the month. In three months, you’ll exchange the watch for something different.
Just in time for next season’s wardrobe.
Nota bene: InsideHook readers, you get a free month. Contact Steve Schaller (email@example.com) to take advantage of this special offer. Valid thru May 15th.