It’s Just Like Riding a Bicycle
  • What To Buy
  • Wheels

It’s Just Like Riding a Bicycle

Handsome rides at the push of a button

  • 28 May 2015

So riding a bike is no longer “just like riding a bike.”

Now, it’s kind of a pain in the ass (pun possibly intended).

One that involves words like “fixies,” “derailleurs” and “gain ratio.”

Bringing back the simple joy of riding — and affordably — Brilliant Bicycles, taking orders now.

Brilliant is the bike for the casual rider.

“I never got into riding because buying a bike has hurdles,” explains Adam Kalamchi, Brilliant’s co-founder. “I didn’t know where to start. It’s a frustrating experience for a non-competitive rider.”

So, Brilliant eliminates the pain points.

Gone is the jargon. To start, just go to Brilliant’s website and answer a series of questions about your riding style, height, how hilly your roads are and what colors you like.

From there, choose from two models: the Astor, an urban commuter with one, three or seven speeds, or the Mayfair, for more relaxed rides.

Astor

Starting price? $299. Free shipping, too.

When the bike arrives, it’ll take about 30-60 minutes to assemble.

As for how it rides … we asked our head designer/resident bike geek.

“I’d say it has far superior components to comparable bikes. Lot of torque. Easily cruised up Williamsburg Bridge. Solid brakes, too.”

In other words: it was like riding a bike.

Just how it’s supposed to be.

The Specifics

Brilliant Bicycles

Available now

Check it out

Share This