So riding a bike is no longer “just like riding a bike.”
Now, it’s kind of a pain in the ass (pun possibly intended).
One that involves words like “fixies,” “derailleurs” and “gain ratio.”
Bringing back the simple joy of riding — and affordably — Brilliant Bicycles, taking orders now.
Brilliant is the bike for the casual rider.
“I never got into riding because buying a bike has hurdles,” explains Adam Kalamchi, Brilliant’s co-founder. “I didn’t know where to start. It’s a frustrating experience for a non-competitive rider.”
So, Brilliant eliminates the pain points.
Gone is the jargon. To start, just go to Brilliant’s website and answer a series of questions about your riding style, height, how hilly your roads are and what colors you like.
Starting price? $299. Free shipping, too.
When the bike arrives, it’ll take about 30-60 minutes to assemble.
As for how it rides … we asked our head designer/resident bike geek.
“I’d say it has far superior components to comparable bikes. Lot of torque. Easily cruised up Williamsburg Bridge. Solid brakes, too.”
In other words: it was like riding a bike.
Just how it’s supposed to be.