Startup Discreetly Sends Your Lady a Gift Every Month, Takes No Credit

Basically an easy button for staying out of the doghouse

By The Editors

Startup Discreetly Sends Your Lady a Gift Every Month, Takes No Credit
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11 April 2016

Box of chocolates. Bouquet of flowers. A Reese Witherspoon flick.

We all know the keys to a woman’s heart, but sometimes we forget to use them.

In order to rectify that situation and help make better boyfriends and husbands of all of us, venture capitalist Dan Sullivan has created a service called Better Boyfriend that discreetly sends you a gift once a month to pass on to your favorite lady.

For about $70 per month, Sullivan’s startup lets members select from seven possible “Just Because” gifts for their lady friend. Once one’s selected, it’s sent out in an unbranded and unlabeled package, ready to be bestowed at the appropriate moment. The service will also book activities and shop for personalized gifts for holidays, birthdays and anniversaries.

The recommendations are provided by gifting specialist Kayla Sibilia, a San Fran resident who “loves snowboarding, meditation, and saving you from the doghouse,” according to her bio.

The service already counts Harvard grads, tech investors and Google and Apple employees among its members. “BetterBoyfriend hit something,” says Sullivan. “It’s a pain point everyone has.”

Looks like you’re gonna need a new excuse for sleeping on the sofa.

The Specifics

Better Boyfriend

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