In the first five days following its streaming release on November 27, Martin Scorsese’s The Irishman snared 17.1 million U.S. Netflix viewers, according to Nielsen estimates.
Over that five-day span, the movie registered an average minute audience of 13.2 million, less than Bird Box (16.9 million) but more than Netflix’s El Camino: A Breaking Bad Movie (8.2 million).
“Normally used for TV ratings, Nielsen’s average minute audience metric in this context is a measure of time spent viewing (i.e., the average number of viewers calculated based on a movie’s total runtime) rather than the total number of people who watched a VOD title,” Variety explains.
Though Netflix head of original films Scott Stuber told the publication the streaming platform knows “how many people signed up” for Netflix to watch The Irishman (a way to measure success for a VOD film), the company did not reveal that number.
Netflix viewers have an average age of 31, but, by the end of the first five days, the median age of The Irishman viewers was 49 with the audience skewing male. The largest portion of viewers, 15 percent, was comprised of the age 50-64 male demographic, according to Nielsen.
The film stars Robert De Niro and Al Pacino, but its another Italian actor, Joe Pesci, that steals the show in The Irishman.
It premiered on the streaming service after a limited U.S. theatrical run at a handful of locations.
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