Music fans have Record Store Day and bibliophiles have Independent Bookstore Day. There are annual days dedicated to everything from bourbon to adopting shelter pets — so why should moviegoing be any different? This year brings with it the first in what theater owners are hoping will be an annual occurrence — a day in which everyone from dedicated cinephiles to people who haven’t watched a movie theatrically in ages can take in a film on the big screen for a shockingly low price.
As CNBC reports, the inaugural edition of National Cinema Day will take place on Saturday, Sept. 3. What does that mean? Three dollar tickets to movies at over 3,000 theaters across the country, that’s what.
According to what Cinema Foundation president Jackie Brenneman told CNBC, plans for something like this have been in the works for several years, but were sidetracked by the pandemic for obvious reasons. You can book tickets the way you normally would — though online ticketing fees are extra. Some theaters are offering additional promotions on top of that — AMC Theaters’ website, for instance, also touts discounts on a drink and popcorn combination.
It’s an interesting time to be a fan of seeing movies on the big screen. On one hand, more and more high-profile films are debuting on streaming services; on the other, MoviePass is back. It’s also telling that a number of filmmakers — including Quentin Tarantino and Kevin Smith — have bought movie theaters in recent years. And if you’ve missed the big-screen experience, this Saturday’s events are a fine way to reacquaint yourself with the appeal of the silver screen.
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