Cooler Full of Salmon: 1, Grizzly Bears: 0

Viral marketing FTW

Spending more time outdoors on your 2017 bucket list?

We support that. But you best make sure you have gear that can stand up to what’s sure to be one hell of a year.

You’ve heard us extol the virtues of Pelican Coolers before. But have you seen a sloth of seven-foot grizzly bears try, and fail, to claim the stock of salmon from one of these suckers? It is, in a word, impressive. Also impressive? The selection now on offer from Pelican.

Ranging from 20-250 quarts, the Elite coolers will keep ice solid up to ten days. They lock up tight to guard against unwanted midnight-stash raiding. Oh, and they offer a lifetime guarantee.

Bet your Coleman can’t do that.

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