Pabst Brewing Launches New “Captain Pabst” Craft Beer Brand
The company will also rebrand its Milwaukee taproom
In a move designed to appeal to those who crave something a little hoppier than a PBR, Pabst Brewing Company has unveiled its new standalone craft beer brand, Captain Pabst, launching its flagship Seabird IPA in Wisconsin and Illinois.
The brand is named for Frederick Pabst, who was a ship captain on Lake Michigan before he married into the family who owned the Milwaukee-based Best’s Brewing Company, which was renamed Pabst for him in 1889.
“Captain Frederick Pabst was wild; his life was filled with random endeavors that all seemed to stem from his adventurous spirit and his willingness to push the boundaries,” Pabst general manager Matt Bruhn said in statement. “Here at Pabst, we can certainly appreciate a life lived that way — it’s closely aligned to our values.”
The Seabird IPA takes its name from the last ship Frederick Pabst captained. It’s brewed with Magnum, Citra, Cascade and Mosaic hops, and it’s got a 4.5% ABV.
The company is also rebranding its Milwaukee taproom as Captain Pabst’s Pilot House. Its grand opening is slated for March 28, which coincides with Pabst’s 184th birthday.
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