Booze | August 7, 2020 12:03 pm

Here’s Why a Six-Pack of Fat Tire Now Costs $100

For a single day, America's first certified carbon neutral beer is making an expensive but important point

Fat Tire
Fat Tire's environmental efforts will involve a one-day price increase
SCS Global Services

Now you can tell people that drinking Fat Tire is good for you.

To be more precise: Quaffing the easy-drinking amber ale is actually good for the planet, which is indirectly good for you. This week SCS Global Services (SCS) certified New Belgium Brewing’s amber ale as America’s first nationally distributed carbon neutral beer.

No surprise as to the first beer to reach this designation, as Fat Tire’s parent company New Belgium is a Certified B Corporation (meaning: “They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment”).

Helping achieve this milestone certification is SCS, an organization that helps businesses calculate and validate their carbon footprint and “verify retirement of purchased carbon offsets.”

To publicize the feat as well as the need for climate change action, the Colorado-based New Belgium raised the price of Fat Tire to $100 for a six-pack for a single day (Friday, August 7, which is International Beer Day) to “emphasize how disruptions to agriculture caused by climate change are likely to affect the price of beer and other agricultural goods unless concerted efforts to stabilize the climate are taken now.”

As Fat Tire CEO Steve Fechheimer notes:

As climate change disrupts global agriculture, the economic effects will be felt even in the beer aisle. Our imminent reality: A world in which beer, along with staples like coffee and rice, will be out of reach for many Americans …

For years, our team at Fat Tire has worked to reduce greenhouse gas emissions, transition to renewable energy, and fund research into climate-resilient crop varieties. We’ve also donated nearly $17 million to nonprofits working on climate solutions and land and water conservation.

Now we’ve taken another big step forward.

Fat Tire’s landmark is part of New Belgium’s sustainability goal to become fully carbon neutral by 2030 across its entire operations.

Subscribe here for our free daily newsletter.