Jimmy Buffett, music’s most celebrated vacationer, is working harder than ever. A new profile in the New York Times catches Buffett as he prepares for his musical “Escape to Margaritaville” to hit Broadway. Though Buffett’s brand is inextricably tied to leisure and choosing the beach over the office, his brand has become so massive as to require a dramatically different work ethic than the one glorified in his songs. Buffett employs a whopping 5,000 people and has his name on everything from hotels to frozen drink makers to restaurants to barbecue sauces. “Escape to Margaritaville” makes obvious the enduring popularity of the Buffett story.
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