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Why I Stopped Tracking My Sleep

In the age of wearables, I ditched the data — and finally got some rest

The Big Watch World Anniversaries of 2025

Breguet, Audemars Piguet, Rolex and others are celebrating milestones this year

How Long Should a Concert Be?

Jack White recently took his fans to task for expecting a certain set length

Green River Revisits Whiskey History With a NASCAR Sponsorship

Driver J.J. Yeley seeks to qualify for this year's Daytona 500

Teeth Are the Next Frontier in Lab-Grown Body Parts

So far, studies in rats and pigs have been promising

Rivian Opens Up Sales of Its Commercial Vans

The EV manufacturer's exclusive deal with Amazon has come to an end

Jeep’s Super Bowl Ad Is a Middle Finger Pretending to Be a Tear-Jerker

The "quiet" spot starring Harrison Ford is actually a Trojan horse sent to attack the Ford Bronco

Unearthing the Unexpected Corners of Viking History

Eleanor Barraclough on the making of “Embers of the Hands”

Rolex Is Teaming Up With Film at Lincoln Center

A good day for fans of quality watches and critically acclaimed movies

One Super Bowl Ad Is Attracting Bipartisan Pushback

A weight loss drug ad had received plenty of criticism