Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Watch Porsche’s First Super Bowl Commercial in 23 Years

It’s “Ocean’s Eleven” meets “The Fast and the Furious”

Tesla’s Latest Challenge Is Unexploded WWII Bombs in Germany

Seven U.S. bombs were found at the site of the automaker’s new factory

Gwyneth Paltrow’s Latest “Health” Tip? Pull Energy Out of Your Butt.

A video shows Julianne Hough getting the "treatment" and it’s … something

You've Been Considering a Seiko. Grab One for Up to $190 Off.

Dress, dive and daily watches are on super sale at Macy’s

A Monarch Butterfly Advocate Is Missing. Are Illegal Loggers to Blame?

Homero Gómez González has been defending the species for years

DeLorean Is Preparing to Build (and Sell) Brand New Cars

You don’t need a time machine to get into these DeLoreans

Tesla Is Now the Second Most Valuable Automaker in the World

Will Elon Musk's company keep rising or eventually crash?

Ralph Lauren Polos and Casual Shirts Are as Low as $30

When they take an extra 40% off sale styles, it’s go time

Has the Climate Crisis Redefined the American Dream?

Every generation wanted more than their parents, until now

Faherty Makes a Mean Parka, and It's $150 Off

Our beach favorite is making its mark on winter

What Are the Long-Term Consequences of Sharing Baby Photos Online?

Millennials opted into social media. Their kids didn't get that choice.

These Are the Least Efficient Electric Vehicles in America

In last place: the most anticipated EV of the year