Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Every Edition of Nike's Ingenious Joyride Sneaker Is on Sale

Caution: May get you excited for your morning jog

Would You Trade Privacy for Cheap Car Insurance? Ford Thinks So.

They’ll monitor your braking, acceleration and more

Rolls-Royce Launches a Social Media App for Wealthy Owners to Connect

It’s called Whispers because it's full of secrets

What It's Like to Drive a Sherp, The Giant ATV That Walks on Water

A day with the overlander that made its way from a Russian garage to Kanye’s ranch

This Brand Says It Made a Prada-Level Weekender for 85% Less

We took the Miles bag to Mexico and back. Here’s how it held up.

I Dare You to Find a Cheaper, Handsomer Automatic Watch

Three new Timex Marlin colors mean it’s time to buy

Lazareth Built This $100K Quad Motorcycle to Offer Something “Accessible”

First came the Maserati bike, then the hovercraft, now this

China’s CO2 Emissions Drop 25% Because of Coronavirus

The COVID-19 virus has one upside, if you can call it that

Everlane's Second Sneaker Learned From the Mistakes of the First

The Court is simple, and that’s just the way we like it

For Some Reason, the Convertible Roof on This Aston Martin Goes 31 MPH

The new Vantage Roadster holds the record for … fastest roof?

Al Capone’s Bulletproof Cadillac Is for Sale. Here’s Why You Shouldn’t Buy It.

The sedan features a drop-down rear window for firing on pursuers, naturally

Reusable Straws Won't Save the Planet. Buy One Anyway.

Our five favorite slurpers range from metal to silicone

Timex Continues to Emulate Rolex, Now With an Automatic Movement

We asked Design Director Giorgio Galli about the brand’s vintage streak