Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Your New Best Friend Is This $50 Instant Pot

You’ve got new recipes to try. This makes them all.

Rolls-Royce Is Building a Limited-Edition Dawn Roadster

Only 50 models of the Silver Bullet Collection Car will be made

Lin-Manuel Miranda Drops Never-Before-Heard "Hamilton" Song

"I Have This Friend" was a cut duet between Alexander and George Washington

The Work-From-Home Secrets of People Who Do It Every Day

Did your office institute a WFH policy? Read this.

Will Elon Musk Build the Tesla Cybertruck Factory in Nashville?

The new Gigafactory will be somewhere in the central U.S., at least

Every Single Filson Watch Is 56% Off

Take up to $250 off field watches while they're still in stock

Legendary Explorers Club Signs Controversial Deal With Discovery Channel

Members see it as “a thrust to the heart” of the 116-year-old organization

Take $50 Off This Exclusive Knife, Then Take It With You Everywhere

Opinel makes classic EDC blades, but this one is special

New York Auto Show Postponed Due to Coronavirus

First Geneva, now NYC. What’s next?

A Trove of (Authentic?) 2021 Ford Bronco Photos Just Leaked

We’ve got images of the two-door, four-door and Sport models

All of Flint and Tinder's 10-Year Sweats Are on Sale

Made in America. Guaranteed for a decade. Priced to sell.

Why So Many Menswear Designers Want to Sell You a Vintage 4×4

The worlds of fashion collabs and restored SUVs have joined forces. Is anyone buying?

Ford Plans to Replace Discontinued Sedans With Smaller Pickups

Looks like an old-school Ranger and priced under $20,000

The US Military Is Getting Serious About Laser Weapons

Forget Space Force. The future is in “directed energy.”