Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Oh Look, BMW Completely Redesigned Its Logo

It’s the biggest design change in over 100 years

Now Is the Best Time to Buy a Sonos Speaker

Their popular refurbished sale is restocked, but that won’t last long

Want to Monitor Your Teen’s Driving? There’s an App for That.

Insurance and tech companies let parents back-seat drive from their phones

The Most Radical New Car of 2020 Is Straight Out of the 1930s

The unveiling of Morgan’s new Plus Four included an impromptu road trip

After Five Years in Decline, Is This How Harley-Davidson Recovers?

CEO Matthew Levatich is out after losing to demographics and Trump tariffs

The Case for Getting on the Waitlist for a Kitchen Knife

Feast your eyes on the latest limited-edition blade from Made In

Score a Sneaky Deal on an Underrated Patagonia Jacket

Canvas on the outside, cozy fleece on the inside

One of the Largest Auto Shows Was Just Canceled Because of Coronavirus

The Geneva International Motor Show was set to open in three days

The Chevy Impala Is Dead. The Electric Hummer Will Take Its Place.

The iconic American sedan has rolled off the line for the final time

Pope Francis Wants You to Give Up Trolling for Lent

“Today, people insult each other as if they were saying ‘Good Day.’”

Every Edition of Nike's Ingenious Joyride Sneaker Is on Sale

Caution: May get you excited for your morning jog

Would You Trade Privacy for Cheap Car Insurance? Ford Thinks So.

They’ll monitor your braking, acceleration and more

Rolls-Royce Launches a Social Media App for Wealthy Owners to Connect

It’s called Whispers because it's full of secrets

What It's Like to Drive a Sherp, The Giant ATV That Walks on Water

A day with the overlander that made its way from a Russian garage to Kanye’s ranch