Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

We Interviewed 6 New EV Buyers. One Year Later, Do They Regret It?

From a chiropractor in Colorado to a retiree in Minnesota, here’s how their opinions changed after a full year of electric driving

John Walker’s Formula for Building Athletic Brewing Into an NA Giant

The co-founder talks Dry January, his daily routine and the workplace mentality that helped create a non-alcoholic brewery worth $800 million

The Best of Citizen: 6 Watches to Own, From Divers to the Vibrant Tsuyosa

Featuring the best of their proprietary tech, including Eco-Drive movements and Super Titanium

The 12 Cars, Trucks and SUVs We’re Most Excited to Drive in 2025

What do automakers have in store for the year ahead? Tougher Defenders, a comeback story for Cadillac and deliciously retro pickups, for starters.

The Year the Tech Nerds Became the Bullies

There was a time when Jeff Bezos and Elon Musk were interested in innovation and high-minded ideals, but that pretense has been shed in favor of a new goal: power

The 12 Best Cars, Trucks, SUVs and Motorcycles We Drove This Year

Including a transcendent EV, the pickup Americans should be obsessed with and a two-wheeler that outdid supercars at Monterey Car Week

Plunge CEO Ryan Duey Goes to Sleep Thinking About the Roman Empire

The 38-year-old shares the personal and professional habits that helped him build a cold-plunge empire

An Analog-Digital Workhorse, Super Titanium Stunner and 8 Other Citizen Watches We’d Gladly Gift

You tell us who you’re buying for, we’ll tell you the diver, dress watch or even novelty timepiece to pick up

To Run a Cutting-Edge AI Company, Brian Cook Goes Racing on Weekends

The WellSaid CEO also swears by office culture, Clayton Christensen books and Brian Eno’s deck of cards

Review: Field Company Solves One of the Biggest Gripes People Have With Cast Iron

We’ve been using their No. 8 skillet for over three years. Here’s how it holds up.

What’s Your Dream Car? Kindred Motorworks Will Top It.

The original Broncos and VW Buses you love, with all the modern features you can’t live without

No One Exposes Elon Musk’s Lies Like Jason Fenske

By breaking down Musk’s deceptions at Tesla, the Engineering Explained host also reveals the fallacy of the billionaire’s genius image

There Are Tons of Flannel Shirts. What Makes This One "Perfect"?

My six-week test of the Perfect Flannel Shirt from Orvis proved how big a difference a bunch of small details can make

The YouTube Guide to Cars

Want to learn how to change your oil? Restore a vintage VW? Watch test drives before buying? These are the eight channels to know.

Is Your Car Flooded? Broken? Bricked? Rich Benoit Can Rebuild It.

The YouTuber known as Rich Rebuilds gained a following by fixing Teslas (and fighting Elon Musk’s company), but these days, any forgotten car is fair game