Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram and X: @alexlauer.

All Articles From Alex Lauer
A 1961 Jaguar E-Type Series I 3.8-Litre Roadster that sold for over a million dollars at Gooding & Company's 2023 London Auction

There Is No Ceiling for the Jaguar E-Type

Arguably the most beautiful car ever made just broke a world record with a million-dollar sale

UAW President Shawn Fain speaks at a rally in Warren, Michigan on August 20, 2023 ahead of a potential strike against the Big Three automakers

What Electric Cars Have to Do With Potential Auto Worker Strike

Many of the UAW’s demands stem from the accelerating EV transition

A 1968 33 Stradale from Alfa Romeo at the 2015 Los Angeles Auto Show

The $10M Classic That Inspired Alfa Romeo's New Supercar

The limited-edition 33 Stradale is impressive, but its ‘60s counterpart is in a class above

The Winnebago Access, a new conventional-class travel trailer from the RV brand, and their most affordable towable yet

Winnebago Surprises With Their Most Affordable Travel Trailer Yet

The Access is $7,500 cheaper than any other towable model they offer

The Audemars Piguet Royal Oak Concept Split-Seconds Chronograph GMT Large Date in a Rolls-Royce La Rose Noire Droptail

Looking for an Elegant Way to Display Your Watch? Try a Rolls-Royce.

In the automaker’s latest line of custom cars, high-end timepieces are the stars

A bonfire pit from Solo Stove, on sale for Labor Day 2023, sitting on the beach

Prepare for Peak Bonfire Season With Solo Stove’s Labor Day Sale

Score up to 49% off the bonfire pit and accessories you’ll use all fall, and beyond

Lamborghini CEO Stephan Winkelmann unveils the Lanzador concept at The Quail, A Motorsport Gathering on August 18, 2023, as part of Monterey Car Week.

Ford Calls Out Porsche and Lamborghini Goes Electric at Monterey Car Week

The 11 best debuts from California’s long weekend of automotive excess include plenty of EVs, retro race cars and even a dune buggy

VinFast CEO Le Thi Thu Thuy speaking in North Carolina in 2022 about plans to build their first U.S. factory.

VinFast Stock Begs the Question: Haven’t We Learned Our Lesson?

How many absurd EV listings are investors going to allow?

Tony Bennett in his 30s on the left and in his 90s on the right. The legendary crooner recently retired from performing and released his last album, Love for Sale, with Lady Gaga.

Remembering Tony Bennett, Who Was as Good at 95 as He Was at 35

Bennett passed away at the age of 96 on Friday

A sampling of the best home and kitchen deals during Nordstrom's Anniversary Sale

The 15 Best Home and Kitchen Deals From Nordstrom’s Anniversary Sale 

Top-notch coffee makers, Dutch ovens and premium linens all included

A man and woman working out with the Lululemon Studio Mirror, which is currently 50% off

It’s Your Last Chance to Take $150 Off the Mirror

Save on Lululemon Studio’s sleek home workout machine

Ordinary Skincare Products Serum Moisturizer

The 5 Best Men’s Skincare Products From the Ordinary

I steal them from my girlfriend. You should just buy them.

Dale Miller drives his Tesla Roadster in San Rafael, Calif. on Thursday, March 15, 2018. Miller's Roadster, number 1191 off the assembly line with the license plate DM TESLA, is the first of three Teslas he and his wife own.

Owning an Original Tesla Is Apparently Just Like Owning a Vintage Car

EVs may be the future, but discontinued models like the first Roadster offer a sense of déjà vu

A white Ford Mustang Mach-E at a Tesla Supercharger charging station.

The Great Tesla Charger Opening Will Begin With Ford

What made the difference? A road trip by Ford’s CEO, apparently.

A 1-of-1 1964 Pontiac Banshee coupe, codenamed XP-833, which is being sold by Napoli Classics

Built to Crush the Mustang, This 1-of-1 ‘60s Pontiac Is Up for Sale

The wild Banshee concept is a little-known piece of automotive history

A screenshot of a Tesla Model 3 driving in a "Drive to Believe" video shot in Singapore. Is this a peek into Tesla's new advertising campaigns?

Is This the Future of Tesla Ads?

Elon Musk, who has said he “hates” advertising, is finally ready to embrace it