Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

An Analog-Digital Workhorse, Super Titanium Stunner and 8 Other Citizen Watches We’d Gladly Gift

You tell us who you’re buying for, we’ll tell you the diver, dress watch or even novelty timepiece to pick up

To Run a Cutting-Edge AI Company, Brian Cook Goes Racing on Weekends

The WellSaid CEO also swears by office culture, Clayton Christensen books and Brian Eno’s deck of cards

Review: Field Company Solves One of the Biggest Gripes People Have With Cast Iron

We’ve been using their No. 8 skillet for over three years. Here’s how it holds up.

What’s Your Dream Car? Kindred Motorworks Will Top It.

The original Broncos and VW Buses you love, with all the modern features you can’t live without

No One Exposes Elon Musk’s Lies Like Jason Fenske

By breaking down Musk’s deceptions at Tesla, the Engineering Explained host also reveals the fallacy of the billionaire’s genius image

There Are Tons of Flannel Shirts. What Makes This One "Perfect"?

My six-week test of the Perfect Flannel Shirt from Orvis proved how big a difference a bunch of small details can make

The YouTube Guide to Cars

Want to learn how to change your oil? Restore a vintage VW? Watch test drives before buying? These are the eight channels to know.

Is Your Car Flooded? Broken? Bricked? Rich Benoit Can Rebuild It.

The YouTuber known as Rich Rebuilds gained a following by fixing Teslas (and fighting Elon Musk’s company), but these days, any forgotten car is fair game

The 20 Best Viral Videos From 20 Years of YouTube, According to InsideHook Editors

Warning: Opening this article will send you down a nostalgia rabbit hole

What I Wish I Knew Before I Bought a Range Rover Classic

Thinking about buying the old-school SUV? Read this first.

Hollywood’s Leading Men Are Fleeing to Broadway. Peter Gallagher Knows Why.

The star of “Left on Tenth” explains what’s drawing him, and every other A-lister, to the “richness and the terror” of New York theater

The Ins and Outs of Porsche Collecting, According to a Renowned Butt Surgeon

Dr. Evan Goldstein talks us through his vintage car collection and offers advice for newcomers

How I Work: Best Made’s Peter Buchanan-Smith Swears by Pencils, Peloton and a Riding Lawn Mower

As he relaunches the company he founded in 2009, the axe evangelist shares the key elements of his work routine

How to Car Camp in a Porsche, According to Brock Keen of @996RoadTrip

Keen tells us the story behind his Instagram-famous 911 Carrera 4S — the one with the rooftop tent

Robert Herjavec Knows How to Win Friends and, More Importantly, Porsches

The Emmy-winning “Shark Tank” veteran explains how he amassed his enviable car collection, and why his 911 Speedster is a favorite even among rarities from Ferrari and Lamborghini