Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Consider the Quilted Sweatshirt. Specifically, This One From Orvis.

This lightly insulated pullover has become my do-everything layer

What Elon Musk Doesn’t Want You to Know About Tesla’s White House Stunt

Is Trump’s recent EV promotion the same as Biden’s? Not by a long shot.

The Best Time to Buy an EV? Right Now, Before Tariffs Bite.

Thanks to tax credits and competitive discounts, prices have never been better — and that’s not the only benefit of switching to electric today

Connections Editor Wyna Liu Can Make or Break Your Day

The exasperating "New York Times" puzzle has become a sensation. Liu is just as surprised as anyone.

We Already Know What Amazon Could Do With James Bond. It’s Not Pretty.

Amazon is taking "creative control" of the franchise. A recent reality spinoff offers a depressing clue to what the future might hold.

Jeep’s Super Bowl Ad Is a Middle Finger Pretending to Be a Tear-Jerker

The "quiet" spot starring Harrison Ford is actually a Trojan horse sent to attack the Ford Bronco

Billy Crystal Couldn’t Even Get a Good Sweater for His Super Bowl Ad

His “When Harry Met Sally” knitwear is the stuff of legend. So why couldn’t Hellmann’s find him a passable version for their multi-million-dollar spot?

F1 Needs an American Star. At 19, Jak Crawford’s Ready for the Call.

The Texas racing phenom is headed into his third season of Formula 2, with his sights set on the pinnacle of motorsports

Bookshop Takes Aim at Another Pillar of Amazon’s Book Empire

E-books are now available from the online shop whose main goal is to financially support independent bookstores

We Interviewed 6 New EV Buyers. One Year Later, Do They Regret It?

From a chiropractor in Colorado to a retiree in Minnesota, here’s how their opinions changed after a full year of electric driving

John Walker’s Formula for Building Athletic Brewing Into an NA Giant

The co-founder talks Dry January, his daily routine and the workplace mentality that helped create a non-alcoholic brewery worth $800 million

The Best of Citizen: 6 Watches to Own, From Divers to the Vibrant Tsuyosa

Featuring the best of their proprietary tech, including Eco-Drive movements and Super Titanium

The 12 Cars, Trucks and SUVs We’re Most Excited to Drive in 2025

What do automakers have in store for the year ahead? Tougher Defenders, a comeback story for Cadillac and deliciously retro pickups, for starters.

The Year the Tech Nerds Became the Bullies

There was a time when Jeff Bezos and Elon Musk were interested in innovation and high-minded ideals, but that pretense has been shed in favor of a new goal: power

The 12 Best Cars, Trucks, SUVs and Motorcycles We Drove This Year

Including a transcendent EV, the pickup Americans should be obsessed with and a two-wheeler that outdid supercars at Monterey Car Week

Plunge CEO Ryan Duey Goes to Sleep Thinking About the Roman Empire

The 38-year-old shares the personal and professional habits that helped him build a cold-plunge empire