Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram and X: @alexlauer.

All Articles From Alex Lauer

Built to Crush the Mustang, This 1-of-1 ‘60s Pontiac Is Up for Sale

The wild Banshee concept is a little-known piece of automotive history

Is This the Future of Tesla Ads?

Elon Musk, who has said he “hates” advertising, is finally ready to embrace it

New Electric Truck Leader Beats Competition in Range by 120 Miles

The Chevrolet Silverado EV has way more endurance than predicted, but there's an asterisk

Eddie Van Halen’s Easter Egg-Filled Porsche Is Up for Auction

The late guitarist’s beloved Porsche 911 GT3 RS features a number of custom touches

The Spiritual Successor to the Original Defender Is Finally Coming to the US

The Ineos Grenadier, designed to fill the hole left by previous-generation Land Rovers, has set a timeline and pricing for its American debut

Is GM Making a Big Mistake With the Chevy Bolt?

The affordable line of EVs is second only to Tesla in first-quarter sales

VinFast: The Next Blockbuster EV Company? Or Dead on Arrival?

The Vietnamese automaker announced a SPAC merger at the same time dismal reviews came in for its VF 8 SUV

Who Is Linda Yaccarino, Elon Musk’s Pick to Run Twitter?

Known as the “velvet hammer,” the ad exec could be just what the social media company needs

The Hobby That Prepared Keanu Reeves for "John Wick" Stunt Driving

Keanu apparently did the car scenes himself in "Chapter 4," and he had a leg up

Vitamix Blenders Are on Sale for Up to $100 Off

Here are the best deals on the one kitchen appliance everyone wants

Tesla's Most Important New Project Is Not a Vehicle

On Monday, Elon Musk's EV company broke ground on a Texas facility that will make them unique among American automakers

Ferrari’s SUV Bet Has Paid Off, And Then Some

Despite being late to the party, demand for the Purosangue has been “unprecedented”

Only 23 Were Ever Made, Now This Rare ‘70s Porsche Is Set for Auction

Long considered the ugly duckling, could this unique 914 change your mind?

Apparently the Company That Bought Saab Built a 620-Mile EV in Secret

The NEVS Emily GT feels too good to be true, and it may stay a mystery

After Decades of V8 Power, Shelby Offers Its Take on the Electric Mustang

The historic performance vehicle maker now sells its own version of the Mustang Mach-E GT

Buy This Highly Underrated EV Before It's Discontinued

The leader in affordable electric vehicles is officially on the chopping block