Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer
WellSaid CEO Brian Cook for the InsideHook series How I Work

To Run a Cutting-Edge AI Company, Brian Cook Goes Racing on Weekends

The WellSaid CEO also swears by office culture, Clayton Christensen books and Brian Eno’s deck of cards

Claire Foy as Anne Boleyn and Damian Lewis as King Henry VIII in season one of "Wolf Hall"

The Historical Masterpiece Actually Worth Waiting a Decade For

Hint: it’s not “Gladiator II”

The Field Company No. 8 cast iron skillet sitting on a stovetop next to a plate of pecan sticky buns on a white countertop

Review: Field Company Solves One of the Biggest Gripes People Have With Cast Iron

We’ve been using their No. 8 skillet for over three years. Here’s how it holds up.

The Kindred Motorworks Bronco Heritage Edition, a first-generation Ford Bronco that's been upgraded with modern performance, safety and reliability

What’s Your Dream Car? Kindred Motorworks Will Top It.

The original Broncos and VW Buses you love, with all the modern features you can’t live without

Jason Fenske, the creator and host of the YouTube channel Engineering Explained, who has made a number of videos exposing Elon Musk's lies and misleading claims about Tesla

No One Exposes Elon Musk’s Lies Like Jason Fenske

By breaking down Musk’s deceptions at Tesla, the Engineering Explained host also reveals the fallacy of the billionaire’s genius image

The faux suede collar and large buttons on a men's flannel shirt from Orvis

There Are Tons of Flannel Shirts. What Makes This One "Perfect"?

My six-week test of the Perfect Flannel Shirt from Orvis proved how big a difference a bunch of small details can make

A man, woman and goldendoodle dog next to a red 1991 Range Rover Classic SUV

What I Wish I Knew Before I Bought a Range Rover Classic

Thinking about buying the old-school SUV? Read this first.

Denzel Washington, Adam Driver, George Clooney, Jake Gyllenhaal and Peter Gallagher are just some of the Hollywood A-listers coming to Broadway. We spoke to Gallagher about why.

Hollywood’s Leading Men Are Fleeing to Broadway. Peter Gallagher Knows Why.

The star of “Left on Tenth” explains what’s drawing him, and every other A-lister, to the “richness and the terror” of New York theater

1977 Porsche 911 S Targa, owned by Dr. Evan Goldstein

The Ins and Outs of Porsche Collecting, According to a Renowned Butt Surgeon

Dr. Evan Goldstein talks us through his vintage car collection and offers advice for newcomers

Peter Buchanan-Smith of Best Made Company in the "How I Work" series for InsideHook

How I Work: Best Made’s Peter Buchanan-Smith Swears by Pencils, Peloton and a Riding Lawn Mower

As he relaunches the company he founded in 2009, the axe evangelist shares the key elements of his work routine

A black 2004 Porsche 911 with a green Yakima rooftop tent owned by Brock Keen of Instagram handle @996roadtrip sitting on a beach with two women in the background next to a campfire

How to Car Camp in a Porsche, According to Brock Keen of @996RoadTrip

Keen tells us the story behind his Instagram-famous 911 Carrera 4S — the one with the rooftop tent

"Shark Tank" co-host Robert Herjavec in front of two of his cars, a Porsche 356 A and a 2019 Porsche 911 Speedster

Robert Herjavec Knows How to Win Friends and, More Importantly, Porsches

The Emmy-winning “Shark Tank” veteran explains how he amassed his enviable car collection, and why his 911 Speedster is a favorite even among rarities from Ferrari and Lamborghini

A crowd of people at the Minnesota State Fair on August 24, 2024

I Found the Antidote to American Polarization at the Minnesota State Fair

The press descended on the 12-day festivities to highlight pro- and anti-Tim Walz factions, missing the point of the country's best fair in the process

A Tesla Cybertruck surrounded by reaction emojis. What's with the hate?

What’s It Like Owning the Most Hated Vehicle in America?

The Tesla Cybertruck is an object of relentless online derision. An owner shares what driving the electric pickup on a daily basis is really like.

Fire Hose canvas pants and a trucker jacket from Duluth Trading Co. Here's why you should consider this fall gear over waxed canvas.

Forget Waxed Canvas, Your Closet Needs Fire Hose Canvas

Cooler weather calls for this under-the-radar workwear from Duluth Trading

The Kalmar 9X9 being unveiled at The Quail, A Motorsports Gathering on August 16, 2024 in Carmel, California during Monterey Car Week

Lincoln Eyes SUV Supremacy and a Retro Hypercar Emerges at Monterey Car Week

These six new vehicles stole the show during California’s annual automotive extravaganza