Alex Lauer

Alex Lauer is the features editor at InsideHook. Since joining the company in 2016, he’s covered a wide range of topics, including cars, the environment, books and business. His reporting broke stories on the rise of Bookshop (the anti-Amazon online bookseller), the fall of Best Made Company (and sale to Duluth Trading) and the false promises of a supposedly “environmentally-friendly” NFT initiative. His hands-on methods — driving in a Sherp (of Kanye West fame) in northern Minnesota and idling in the electric Ford Mustang Mach-E for 12 hours in the middle of winter — offer a reliable and unique perspective on popular issues. Previously, he wrote for City Pages in the Twin Cities after graduating from the University of Minnesota. After starting at IH in New York City, he now lives in Minneapolis, MN. Follow him on Instagram: @alexlauer.

All Articles From Alex Lauer

Best Made’s Founder Returns, With or Without His Iconic Axe

After almost four years of ownership, Duluth Trading sold the artful gear brand back to Peter Buchanan-Smith. Can he recapture the magic?

Sur La Table’s Black Friday Sale Has All Your Favorite Kitchen Brands

Staub or Le Creuset? Moccamaster or Nespresso? Doesn’t matter, because it’s all on sale.

The 6 Most Outrageous Cars George Foreman Is Selling at Auction

Over 50 vehicles from his collection are up for bidding at Hagerty Marketplace, including some questionable acquisitions from Dennis Rodman

What the Hell Is Going on at the Las Vegas Grand Prix?

Formula 1’s extravagant return to the Strip is getting battered by lackluster ticket sales, outrage from locals and even criticism from its best driver

Review: Made In’s Dutch Oven Rivals the Heritage Brands

In testing the 5.5-quart enameled cast-iron pot, the newcomer held its own in comparison to Staub and Le Creuset

The Battle of the Century: UFC vs. 1,200 of Its Own Fighters

The company helped turn mixed martial arts into a global sensation. According to a $4.8 billion class-action lawsuit filed by fighters, it’s also an illegal monopoly paying them far less than they are worth.

There’s a New Fastest Car in the World — Going in Reverse

The electric Rimac Nevera clocked a top backwards speed of 171.34 mph

Marlon Brando’s Rolex: Grail Watch or Overvalued Prop?

The timepiece, which was worn by the actor in “Apocalypse Now,” caused a sensation in 2019, but it’s already back on the market

PSA: You Don’t Need to Buy a Boring Fleece

The extra thick high-pile pullovers from Parks Project bring the big prints of summer into fall and beyond

The 23 Best Gifts for the Home That'll Work in Any Home

Comfy chairs and ice barrels? We’ve got ‘em. Digital picture frames and host gifts? Those too.

Sur La Table’s Fall Sale Will Up Your Holiday Hosting Potential

Score up to 50% off high-quality roasting pans, glassware, chef's knives and more

Has Jeep Really “Lost Touch” With the Average American?

Sales are down and prices are up, but don’t count the Wrangler and its brethren out just yet

This 1-of-3 Ferrari Is the Rarest of the Rare and Up for Auction

You couldn't buy a 512 TR Spider in the '90s, and yet this one exists

Four Cars That Helped Torsten Müller-Ötvös Revive Rolls-Royce

The CEO, who oversaw exponential growth, is set to retire after almost 14 years

"The Wheel of Time" Has Done the Impossible

After a cringe-inducing first season for this big-budget fantasy epic, the second feels like an entirely new (and finally binge-worthy) show

Everything You Need to Know About the UAW Strike

A simultaneous strike against Ford, GM and Stellantis has begun. Here’s where Tesla comes in.