Gear | August 14, 2021 7:14 am

Products of the Week: Cheeze-It Merch, Pontoon Boats and Boozy Mountain Dew

The 9 best pieces of garb and gear that crossed our desks this week

Products of the Week: Cheeze-It Merch, Pontoon Boats and Boozy Mountain Dew

Nota bene: If you buy through the links in this article, InsideHook may earn a small share of the profits.

Each week, our inbox runneth over with news of gear, apparel and tech releases from around the world. In this feature, we’ll parse through the best of them. Today: A slew of cheesy merchandise from Cheeze-It, an innovative pontoon boat and Mountain Dew with 5% ABV.


Koio Elba Emerald

This island-inspired emerald-colored slide from Italian shoewear brand Koio is handcrafted with an LWG Gold-certified leather strap embossed with the brand’s logo and completed with a plush PU sole.

Retro Games

THEA500 Mini

Retro Games keeps the old-school console revival going with this update to the cult-favorite Commodore Amiga. Due in early 2022, this reimagined game player features the classic two-button mouse but also a new gamepad, plus 25 built-in games.


Cheez-It HQ

This new Cheez-It store features exclusive flavors (think Extra Toasty but also extra spicy and extra cheesy) as well as a whole line-up of cheesy apparel and bags, including a yellow midweight hoodie I ain’t mad at.

Boston Beer Company and PepsiCo


Is this like the return of FourLoko? Not quite. A just-announced collaboration between The Boston Beer Company and PepsiCo, these surprisingly modest (5% ABV) flavored malt beverages seem to more ape the “extreme” design of Mountain Dew while lacking the caffeine rush (probably a good idea, TBH). 


Hot Wheels X SUPER73-RX

Hot Wheels and Super73 only made 24 of these street-legal electric motorbikes. Featuring the latter’s dominant and technologically advanced drive system, the Hot Wheels x SUPER73-RX flaunts multi-class ride modes, a state-of-the-art 960 watt-hour battery and is even compatible with iOS and Android mobile devices. Not to mention the sweet special edition paint job.

Buck Mason

Buck Mason Trail Collection

Buck Mason has just launched its first activewear collection. The new Trail Collection from the menswear brand features T-shirts and shorts with performance properties (quick-drying, moisture-wicking, anti-odor, four-way stretch) you can work out, commute and go grab a drink in — but still exude Buck Mason’s classic fit and clean, solid colors.


Blowmotion by Lovehoney

Last October, sex toy retailer Lovehoney launched Blowmotion — a line of sex toys featuring cutting-edge sex tech for penis owners. Almost a year later,  they’ve introduced 5 new items to their range of male masturbators that are designed to take your satisfaction to the next level, offering suction, vibration, heat, thrust and pulse sensations. 


Homesick x Budweiser Backyard BBQ Candle

Summer never has to end thanks to Homesick and Budweiser’s newest limited-edition scent, which smells like the best part of summertime. With notes of allspice, barley, and smoke, the Backyard BBQ Candle will immediately take you back to smokey grills, charred hot dogs and drinking iced cold beer on a relaxed summer day.


Sea-Doo Switch

Reviled by boating enthusiasts as the minivan of watercraft, pontoons have never been particularly cool. But Sea-Doo, the Canadian maker of personal watercraft and boats, is here to change that with the Switch. Its innovative design employs a jet propulsion engine as well as a handlebar steering system to improve speed and handling on the water. While the helm remains in place, every other aspect of the Switch’s layout is customizable via tiles that add or remove seats, tables and more. Find it in three trim levels with lengths ranging from 13 to 21 feet.