The ’80s have given us so much — great hair, “The Empire Strikes Back,” jazzercise. And it seems as though the decade isn’t done endowing its gift upon the world; nay, it’s serving serious afflatus courtesy of Adidas x Gucci’s rocking retro collaboration.
First debuted earlier this year in Milan, the German and Italian collision is a welcome, if not totally unexpected, spectacle. Full of poppy pastels and delightful silhouettes, the ready-to-wear collection embraces sporty fun and summer festivity as its core tenants, with nods to staples and statements of decades past — the tracksuit, the trainer, some disco-ready trousers — splattered in instantly recognizable, intertwined double G and Trefoil iconography.
The collection, spearheaded by creative director Alessandro Michele, is a prime example of how collaboration can maneuver away from the stale, cash-grabby practice it’s slipped into in recent years. By combining archival inspiration with modern design and future-conscious material fabrications (polyester, cotton and viscose, to name a few), every look feels exciting and fresh.
And the best part? You’ll want to wear all of it. A mishmash of “Talented Mr. Ripley” meets wavy workout class — otherwise known as the correct vibe for summer 2022 — there’s something in this collab for everyone; a charming gouache Gazelle remake, slouchy suiting fit for a seventies king, wooden clogs, and most importantly, tons of loud, co-branded apparel that wouldn’t feel out of place at the roller rink (or on the ‘Gram).
The Adidas x Gucci collection celebrates its release on June 7 in select Gucci stores, according to the brand’s website and the Adidas CONFIRMED app. Although prices are reportedly astronomical, if hype is any indication, the ’80s-inspired collection will surely sell out, meaning this is your only chance to snag some Adi-Gucci gear before a separate Adidas x Gucci campaign drops later this year.
Meet your guide
More Like This
We've put in the work researching, reviewing and rounding up all the shirts, jackets, shoes and accessories you'll need this season, whether it's for yourself or for gifting purposes. Sign up here for weekly style inspo direct to your inbox.
