Behind the World’s Simplest, Most Innovative Jeans

July 7, 2016 5:00 am

Jeans are a fashion staple, but they can get complicated easily. The industry is essentially split, with one side going for more distressing and fading, while the other looks back to a classic, refined look. Like the latter, raw denim is not washed or treated. Naked and Famous Denim was one of the first jean companies to use only raw denim, particularly a Japanese variety called selvadge denim. Watch Brandon Svarc talk about Naked and Famous’ denim, learn why it favors quality over quantity, and get a visual tour of the Montreal, Canada–based factory below.

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