It is Now Illegal to Instagram this Picture-Perfect Swiss Town

Lawmakers believe the photographs makes others unhappy.

June 3, 2017 5:00 am

Want to show off your dreamy vacation spot on social media? Well, too bad, because one Swiss town is now forbidding it.

The mountainous Bergün/Bravuogn municipality in the Swiss canton of Graubünden is picture-perfect, but the lawmakers there believe that posting the photographic evidence is unfair to those who can’t visit. In a notice posted to the municipality’s website and social media accounts, lawmakers said, “photographs of our picturesque landscape, shared on social media, can make others unhappy because they themselves cannot be here.”

Bergün right now! The weather couldn’t be any better! ☀️?? #bergün #filisur

A post shared by Bergün – Filisur (@berguen.filisur) on

According to Today, a press release added the humblebrag that the effect on psyches “is scientifically proven.”

The law was passed on Tuesday when 46 members of the assembly voted to officially declare the land too gorgeous for pictures. Meanwhile, two members dissented.

Cute Stugl at the end of winter. Now it’s time to wake up all the beautiful alpine wild flowers. #bergün #filisur

A post shared by Bergün – Filisur (@berguen.filisur) on

However, the lawmakers likely are encouraging future outlaws. The high price you pay for photographs is about $5, with all fines going directly to a fund for protecting the immaculate region.


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