Advertising

The Unrelenting Appeal of the Jingle

Science is still trying to determine how these tunes burrow deep into our minds, why they never leave and why it’s so oddly comforting that they’re always there

At Formula 1, Even That Sprayed Wine Has a Sponsor

Why Ferrari Trento pays handsomely to get its sparkling wine sprayed at the winner’s podium

Among Super Bowl Car Commercials, Americans May Ask: What’s a Polestar?

The Volvo-owned, Tesla-fighting electric car company makes its big pitch

New Metaverse Tech Patented by Disney Sounds a Little Dystopian

It's being described as a "virtual-world simulator in a real-world venue"

Did Ryan Reynolds Save Peloton From a Horrible 2022?

The actor and his agency Maximum Effort created Peloton's viral response to "And Just Like That"

Diddy Pens Open Letter to General Motors: “If You Love Us, Pay Us”

The mogul called out the company for disrespecting Black-owned media brands

Why So Many Major Brands Are Skipping Super Bowl Ads

Anheuser-Busch won't be advertising its Budweiser brand during Super Bowl LV

Study: Americans Spend Largest Amount of Time With TV

It's still more effective than social media for some advertisers

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News, advice and insights for the most interesting person in the room.

Diddy Pens Open Letter to General Motors: “If You Love Us, Pay Us”

The mogul called out the company for disrespecting Black-owned media brands

Why So Many Major Brands Are Skipping Super Bowl Ads

Anheuser-Busch won't be advertising its Budweiser brand during Super Bowl LV

Study: Americans Spend Largest Amount of Time With TV

It's still more effective than social media for some advertisers

One Third of TV Ads Air To Empty Rooms

Six months worth of TV-viewing data was used in the study.

These ‘60s Undies Ads Prove That Sex Has Been Selling for a While Now

Who put the Victoria's Secret catalogue in a time machine?

Heinz Is Actually Going to Run the Ad Campaign Pitched in ‘Mad Men’

Draper was so ahead of his time, the company had to catch up

Audi’s Debate Ad Is More Entertaining Than the Actual Debate Will Be

Neutral TV spot will appeal to everyone but the lobster lobby

New Dos Equis Guy Is French, Identical to Michael Phelps

Meet the Most Interesting Replacement in the World

Ronda Rousey Is a Knockout in New Jeans Campaign

UFC fighter trades in the trunks for some skinny jeans

Here’s Why Putting Naughty Words on Billboards Makes People Drive Better

Unfortunately the same can’t be said for naughty pictures