It’s Friday. Drink like this.
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It’s Friday. Drink like this.

On-demand happy hour via your smartphone

  • 15 May 2015

For those who haven’t noticed, it’s Friday.

Don’t know about the rest of you, but the fellas here at InsideHook HQ will be needing a drink in a few hours. And we’d prefer not to spend 14 bucks a pop on that drink.

Which is why we’ll be using Happy, the recently dropped app that allows you to create on-demand happy hours at local watering holes, now servicing downtown Manhattan and Brooklyn.

Think of Happy (known on Android as Happy Any Hour) as a sort of matchmaker for bars and bargain-hunting imbibers. Simply fire up the app at any time and you’ll see a map of nearby saloons offering specials.

Yes, any time. You want your Friday happy hour to start at 2:30? Go for it. We’re not gonna stop you.

Suddenly, “Where should we go for a drink?” becomes “Let’s go here for a drink.”

When you arrive, show the man behind the pine your phone and you’re off and drinking for less than the going rate. Sixty minutes later (there’s a timer on the app) your offer goes Poof! like a boozy fairy godmother.

Happy currently serves the East Village, LES and the hipper parts of BK, with plans to expand over the coming months.

Retail, you truly are for suckers.


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