Steve Jobs's Iconic Seiko Is Getting a Limited-Edition Reissue

That's not an Apple Watch. This is an Apple Watch.

By Kirk Miller

 
Seiko
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27 February 2017

Turns out Steve Jobs liked his watch, like his outfits, with as little fuss as possible.

Seiko, in cahoots with the Tokyo retailer Nano Universe, will soon re-release the Seiko Chariot, a strikingly minimalist timepiece best remembered as the one Jobs was sporting during a 1984 Time photo shoot, where the former Apple CEO was showing off the first Macintosh.

This is as straight-forward as a watch gets: a slim (33mm, with an option for 37.5mm) black-and-white stainless steel beauty that pretty much tells the time and gets out of your way.

As the Seiko Japan site notes about the watch's style: “Proposed a sophisticated ‘dressing’ based on Tokyo casual, interwoven with European traditional such as Britain, France, Italy. I would like to help more people make wardrobes.” (Damn you, Google Translate!)

Unfortunately, the Chariot will limited to sales in Japan, with a release set for March 10. Only 1982 in of the white-dial (in each size) and 300 of each size of the black-dial watches will be released, all at an impressively low $180—or 1/5 of what you’d spend on the new iPhone. As TechRadar notes, the original watch Jobs wore was recently auctioned off for $42,500.

(Steve Jobs/Time photo courtesy of cea+/Flickr Creative Commons)

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