When it comes to dressing ruggedly, there’s a middle ground between a subtle woodsiness and, shall we say, looking like you just dry-humped a conifer.
That middle ground is called Howes & Baum.
The brawny collab of two pals with a fondness for the outdoors, H&B began by selling just one thing: long johns.
Impossibly soft long johns with deep side pockets, laced back vents and a button fly.
Now, they make so much more, including:
A plaited slub v-neck, nodding to a cofounder’s English heritage.
Go now, and molest those conifers no more.