Millennials are such a powerful and big generation that they'll soon have their very own hotel brand: Tru, from Hilton. Apparently millennials don't like vowels, either.
The good news: Rooms will be under $100. Rooms will be unlockable via smartphone. And there's 24-7 access to food and alcohol. The other news, according to Viva: "Rooms are smaller and more plain than the average Hilton suite, with hotels being built in less-flashy locations, like suburban highway exits to allow for lower costs."
hilton (4 images)
Suburban highway exits? We take it back.
If this is the future for millennials — "suburban highway exit" hotels, with rooms one notch above a Super 8 and we're guessing roughly equivalent with La Quinta — you guys really do have it worse than everybody else.
Head on over to the Tru website to check out the new digs.