Millennials Are Special Snowflakes So Hilton Made Them Their Own Hotel

Good. Lock 'em up and keep 'em there.

By Diane Rommel

 
Millennials Are Special Snowflakes So Hilton Made Them Their Own Hotel
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14 July 2017

Millennials are such a powerful and big generation that they'll soon have their very own hotel brand: Tru, from Hilton. Apparently millennials don't like vowels, either. 

The good news: Rooms will be under $100. Rooms will be unlockable via smartphone. And there's 24-7 access to food and alcohol. The other news, according to Viva: "Rooms are smaller and more plain than the average Hilton suite, with hotels being built in less-flashy locations, like suburban highway exits to allow for lower costs."

hilton (4 images)

Suburban highway exits? We take it back.

If this is the future for millennials — "suburban highway exit" hotels, with rooms one notch above a Super 8 and we're guessing roughly equivalent with La Quinta — you guys really do have it worse than everybody else.

Head on over to the Tru website to check out the new digs. 

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