Beyoncé One-Ups Jay-Z’s ‘4:44’ by Introducing Twins to World on Instagram

Pop superstar shares posed photo to her 104 million followers.

July 14, 2017 9:46 am
Beyoncé Introduces Twins to World With Posed Instagram Photo

Beyoncé just one-upped Jay-Z big time. Sure, her famous husband’s new album went platinum in under a week, but fans had to either be Sprint customers or Tidal subscribers to actually listen to it in its first few days of existence. Even now, it’s not on Spotify.

But Beyoncé knows what the masses want, and that they want it now. And that’s why she’s shared a photo of her new twins, Sir and Rumi Carter, for free on Instagram for all of her 104 million followers to see.

It’s anything but your normal selfie or food porn pic. The photo is clearly a posed shot like the one she did for her pregnancy. Beyoncé is seen standing at a flowery altar, holding the two babies, with a flowing fabric dress around her. It looks pretty biblical.

Take a look for yourself.

A post shared by Beyoncé (@beyonce) on

Just as a reminder, here was the pregnancy shot, which broke all sorts of social records.

A post shared by Beyoncé (@beyonce) on

The InsideHook Newsletter.

News, advice and insights for the most interesting person in the room.