The Swedish furniture store famous for its affordability and do-it-yourself pieces has decided to offer up a vegan version of its most popular item — its meatballs.
Ikea’s managing director of food services, Michael La Cour, revealed the brand’s expedited plan to unveil a vegan Swedish meatball by announcing the store will have them available in some stores this fall before a global unveiling by summer 2020, Bloomberg reported.
To ensure this timetable, the furniture giant has eight employees working exclusively on the new product that will be either wheat-, soy-, pea- or oat-based and closely resemble the taste and texture of meat. The company has already sold about seven million of its new vegetarian hot dogs, according to La Cour.
“We see a clear demand for vegetarian options, healthy options,” La Cour said. “There’s a clear shift in behavior.”
Editor’s Note: RealClearLife, a news and lifestyle publisher, is now a part of InsideHook. Together, we’ll be covering current events, pop culture, sports, travel, health and the world. Subscribe here for our free daily newsletter.
Every Thursday, our resident experts see to it that you’re up to date on the latest from the world of drinks. Trend reports, bottle reviews, cocktail recipes and more. Sign up for THE SPILL now.
