Sunny days and cold beer now go together even better.
As part of World Environment Day (June 5th), beer giant Anheuser-Busch signed a 5-billion year contract with the sun, a publicity move that’s actually of a real save-the-planet initiative.
The owners of America’s most popular beers (while no longer technically being an American beer company) signed this Earth-lifetime-long contract that commits the company to using renewable electricity from solar power “as long as the sun is shining.” (Note the clever opt-out clause!)
A-B, which produces Bud, Michelob, Busch and more, will craft their entire slate of domestic beers with energy sourced via a new Pecos County, TX solar energy facility that’s the size of 1,500 football fields. The facility will generate enough energy to brew 20 billion 12 oz. serving per year.
It’s part of the company’s push to use 100% renewable energy by 2021, which is four years earlier than initially expected. “As the country’s leading brewer, we’re committed to driving meaningful change as we announce the largest solar partnership in the world for the beverage industry,” said Michel Doukeris, President and CEO of Anheuser-Busch, in a statement.
To truly burnish the solar energy tie-in, the signed contract was created by California-based solar artist Michael Papadakis (aka Sunscribes) and, at press time, was scheduled to be signed by Anheuser-Busch’s Doukeris using heliography, a technique that uses mirrors and lenses to focus the sun’s rays.
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