LeBron James Teases Fashion Collaboration with John Elliot and Nike

On Monday night, the NBA star debuted a new shoe design during his pregame walk to the locker room.

lebron james
LeBron James #23 of the Cleveland Cavaliers looks on during game three of the NBA Playoffs. (Joe Robbins/Getty Images)
Getty Images

NBA stars are notoriously well-dressed, and the in-arena walk from the garage to the locker room is now their runway. So there was no better place for LeBron James to tease his new, collaborative Lebron-NikeLab-John Elliot Collection. Before Monday night’s Game 4 of the Eastern Conference Finals between the Cavs and the Celtics, James walked in showcasing one of the new shoe designs himself.

Elliot told GQ that this moment was still a little terrifying, even for someone who has debuted fashion lines at Paris’s Fashion Week. “I’ve been through six runway shows now. I’ve launched women’s [lines]. There’s been moments throughout the past six years where I’m like, I cannot believe I’m in this moment,” he said, according to GQ. “Yesterday was at the very top of those lists, as far as butterflies go.”

He had no reason to worry, as social media immediately praised the LeBron James x John Elliot Icon shoe, which has a translucent upper and LeBron 8-inspired tooling. James has been a longtime fan of Elliot’s gear and has been seen wearing plenty of it pre-game. The rest of the collaborative collection will include a pair of track pants; a JE-inspired tee LeBron loves, a hoodie, and a slightly more fashion-y jacket Elliott describes as a “blouson.”

The InsideHook Newsletter.

News, advice and insights for the most interesting person in the room.